Merchandising Tips for Retail Apparel Stores

hanger-970890_960_720Retail apparel is a dynamic market, ever-changing market that evolves with each passing year. Fashion trends come and go, and as such, retailers must utilize the latest merchandising techniques to appeal to their target audience. So if you’re looking to increase sales, keep reading for some helpful merchandising tips.

Make Your Displays BIG

When it comes to visual merchandising displays in retail apparel stores, bigger displays typically yield a stronger response by shoppers. They are easier to see, making them more effective at capturing shoppers’ attention. And when shoppers see your product displays, you’ll have an easier time converting them into paying customers.

Go Beyond Four Themes

Some apparel retailers stick with four basic themes in their visual merchandising displays: spring, summer, fall and winter. But there’s no rule stating that you must limit yourself to only using seasonal themes such as this. On the contrary, you can reach a larger audience by using other themes. When it’s time for school to start, for instance, try using a back-to-school theme in your designs. Doing so creates a direct connection with parents who are out shopping for new school clothes for their children.

Use Supporting Elements

Details can make or break a visual merchandising display. While this rule holds true for all stores, it’s particularly true for apparel stores. You want to present your apparel products in the most appealing, natural manner possible. To achieve this goal, the right supporting elements must be included. If you are designing a dress display, for instance, add subtle details like high-heeled shoes, bright lights and handbags. This makes the display more relatable to shoppers, which should have positive impact on their purchasing decisions.

Change it Up

Even if your store’s current layout and product designs are having a positive impact on sales, you should still get into the habit of changing them on a regular basis. Over time, shoppers will grow tired of seeing the same designs, which can subsequently lead to an ineffective merchandising strategy. By changing your store’s designs, however, you’ll keep shoppers interested and engaged. So, how often should you change your store’s designs? There’s really no easy answer to this question, as no two apparel stores are the same. With that said, a good rule of thumb is to make at least some changes to your store’s designs every month.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How a Retail Store’s Layout Affects Shopping Behavior

dolls-1077237_960_720A retail store’s layout will directly affect the behavior of its shoppers. Store owners who neglect to create an appealing, functional layout will suffer from fewer sales. But that’s just one of the many ways in which a store’s layout affects shopping behavior. To learn more about this link, and how to optimize your store’s layout, keep reading.

Color

Arguably, one of the most important elements in a retail store’s layout is the color. Colors can make or break a store’s layout. When the right colors are used, it creates an appealing, welcoming environment that encourages shoppers to take action. And when shoppers are engaged, they are more likely to buy a product (or several). On the other hand, the wrong color combination will have the opposite effect, creating gloom and negative energy that discourages shoppers from taking action.

Generally speaking, it’s best to focus your store’s layout around warm colors like orange, red and yellow. Warm colors are said to provide a sense of excitement while also encouraging shoppers to make purchases. According to Van Rompay et al.,. 2011, shoppers that enjoy excitement also prefer these colors. Cool colors, on the other hand, provide a sense of calmness and security.

Space

In addition to using the right color combination, store owners should also design their store’s layout to maximize its available space. When a store is cluttered and messy, shoppers are less likely to make a purchase. But when a store is properly organized and features plenty of “waling space,” shoppers will feel more comfortable making a purchase. So if you haven’t done so in a while, reevaluate your store’s layout to determine if it needs adjusting. Shuffling some shelves, pegboard, mannequins and other elements around can make a big difference in terms of space.

Product Displays

Place yourself in the shoes of an average shopper and ask yourself: how do the product displays affect my shopping behavior? Product displays serve a few basic purpose: they attract shoppers’ attention on specific products; they guide shoppers to the appropriate department; and they enhance shoppers’ overall experience in the store. If your product displays fail to accomplish any of these three goals, perhaps you should change them.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Are You Making these Mistakes with Your Product Displays?

sale-685007_960_720If you run or otherwise a manage a retail store, you are probably well aware of the importance of maintaining product displays. Whether your store sells clothing, handbags, accessories, electronics, pet supplies or any other consumer goods, you need to display your product in a manner that appeals to shoppers. Unfortunately, many store owners take the wrong approach with their product displays, minimizing the otherwise positive benefits associated with visual merchandising. So, are you guilty of making the following mistakes with your store’s product displays?

Not Changing Product Displays Regularly

Even if your product display is currently attracting shoppers and getting their attention, you will eventually need to change it. Shoppers grow tired of seeing the same display time after time, in which case they’ll ignore it. To prevent this from happening, try to get into the habit of changing your product displays on a regular basis. Shuffling the displays around and using different mannequins and fixtures can make a world of difference, increasing engagement and ultimately generating more sales for your store.

Setting up Displays in Irrelevant Areas

Consider the location of your product displays in relation to the actual product being advertised. A display featuring men’s clothing, for instance, shouldn’t be set up in the women’s clothing department — or vise-versa. Store owners should set up displays in or next to the area in which the product is located. When a shopper sees a product that he or she wants to buy, they’ll search for it near the display. Failure to place the display near the associated product could result in a loss of sales.

No Theme or Story

Every retail product display should center around a theme or story. Remember, you want shoppers to picture themselves using the product. In order to accomplish this, you’ll need to design your product displays around a central idea.

Poor Color Combinations

Colors can make or brake a store’s product display. Using too many dark colors, for instance, will draw shoppers’ attention away from the display. Of course, using too many bright colors with no real contrasting element has a similar effect. Choose a color combination for your product displays that’s attractive, eye-catching and matches with the surrounding elements. It may take some trial and error, but you’ll eventually find the perfect combination that works for your store.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Visual Merchandising Tips for Shoes

fashion-1284496_960_720Whether your retail store specializes in footwear or simply sells shoes as part of its overall product selection, you’ll want to display them in the most appealing manner possible. When shoes are properly presented, shoppers will be more likely to buy them. Unfortunately, many store owners overlook the importance of visual merchandising, tossing their shoes on a large shelves that offer little-to-no aesthetic appeal. Even if the store generates some sales, chances are it can improve its numbers by practicing some basic visual merchandising steps.

Lighting

When presenting shoes in a retail store, it’s important to illuminate them with adequate lighting. If there’s little-to-no lighting, shoppers won’t be able to see all of the subtle details; thus, you’ll have a harder time convincing them to purchase the shoes. A simple solution to this problem is to use track lighting to illuminate specific areas of a shoe presentation. Track lighting can be focused to shine its light down onto your shoe displays, enhancing its details while making them more attractive to prospective buyers.

Acrylic Shoe Risers

In addition to using the right lighting, you should also consider using acrylic shoe risers to present your store’s footwear. As the name suggests, acrylic shoe risers are multi-tiered platforms made of transparent acrylic material that’s used to present shoes. Shoes are placed on top of the platforms, allowing shoppers to see them more easily. It’s a relatively simple and inexpensive way to display shoes, but it can make a world of difference in terms of sales and shopper interaction. Acrylic shoe risers capture shoppers’ attention, encouraging them to pick up and try on the shoes. In turn, shoppers are more likely to buy the presented shoe.

Shoe Shelves for Slatwall

Slatwall is among the most versatile types of fixtures for a retail store. It can be used to present a wide variety of products, including shoes. But if you really want to take advantage of slatwall, it’s recommended that you use compatible “shoe shelves.” These shelves are inserted into the slatwall, at which point shoes can be displayed on top. By placing the shoes at or around eye-level, more shoppers will see them. Slatwall shoe shelves are a smart investment for any retail store owner who sells shoes, so make them a part of your visual merchandising strategy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How Music Can Drive More Retail Sales

according-to-214445_960_720The term “visual merchandising” is somewhat of a misnomer, because it’s not limited strictly to visual elements. Visual merchandising refers to the process of presenting a product or products in the most appealing manner possible, usually with the intent to attract more shoppers and generate more sales. While this can done using visual elements like signs, colors and mannequins, it can also be done using music and sounds.

According to one study Donovan and Rossiter, 1982, music affects shoppers’ behaviors via the pleasure-arousal-dominance (PAD) model. Researchers discovered that the type of music played in a store affects shoppers’ mood and behavior. When a store played music that was appealing to the part of the brain that’s associated with pleasure, it triggered a release of hormones and chemicals like oxytocin, dopamine and serotonin, all of which are associated with feelings of happiness.

Playing music also offers the benefits of increased shopper satisfaction. Whether they realize it or not, shoppers want to enjoy their shopping experience — and this means engrossing themselves in the environment. There’s more to a shopping environment that just visual elements, however; the shopping environment consists of visual elements, music and sounds, and even smells. By incorporating all of these elements into your visual merchandising efforts, you’ll improve shopper satisfaction, which should have a positive impact on your sales.

So, what type of music should you play in your retail store to drive more sales and boost shopper satisfaction? It really depends on the type of retail store as well as the store’s target demographic/audience. With that said, however, it’s generally best to focus on music with positive vibes and an upbeat tempo. Playing slow music and sounds with an equally slow tempo may have a negative impact on shoppers’ mood, discouraging them from taking action and buying your store’s product.

A separate study conducted by researchers at the Association for Consumer Research reinforced this belief, finding that loud music with a fast tempo encourages shoppers to move around with greater purpose while subsequently spending more time buying and less time shopping. So if you’re looking to boost sales (and you probably are), it’s recommended that you play music with a fast tempo for maximum results. This, along with traditional elements and practices of visual merchandising, will go a long ways in boosting sales

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Visual Merchandising Tips for the Summer Season

sale-686361_960_720There’s no better time than the start of new season to update your store’s visual design. June 20th marks the official beginning of summer, a time during which many children will be out of school while adults get to take off work for vacation. Retailers can use to their advantage by creating attractive visual merchandising displays that encourage shoppers to buy their products.

Warm Colors

We’ve talked about this in a previous blog post, but it’s worth mentioning again that colors will directly influence shoppers’ decision to buy or not buy a product. Being that summer is all about warmth, your store’s visual merchandising displays should reflect this characteristic by featuring “warm” colors. Red, yellow, orange and variations thereof are all excellent choices for the summer.

Update Your Inventory

Of course, you should also update your store’s inventory so it’s more aligned with the summer season. Retail apparel stores, for instance, can add bathing suits, sandals, flip-flops, tank-tops and other warm-weather clothing to their inventory. Doing so will allow them to implement these seasonal items into their visual merchandising displays, creating a stronger connection with shoppers while subsequently driving more sales in the process. And when the fall season rolls around, you can rotate these items out of your store’s inventory, replacing with more relevant fall-themed items.

Mannequins

Mannequins are an invaluable tool for visual merchandising in the retail world. Store owners can use them to display their products in a more appealing manner, encouraging shoppers to buy them. During the summer, try creating several displays throughout your store featuring mannequins. Some people assume that mannequins are only useful for apparel stores, but this isn’t the case. Even if your store doesn’t sell apparel, you can still use mannequins to effectively present your product.

Summer Discounts

Of course, retailers can always boost sales by offering seasonal summer discounts and promotions. If you look through some of the catalogs of leading retailers, you’ll notice that many of them have similar sales during this time of year. There’s a good reason for this: summer discounts improve shopper engagement and boost sales. So, try implementing discounts and promotions into your store’s visual merchandising displays. This can be easily accomplished using signs, banners and similar displays.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How Lighting Affects a Retail Store’s Mood and Atmosphere

light-bulbs-1125016_960_720Lighting is a critical element in all retail stores and businesses. It provides a source of illumination, lighting up the surrounding area so that shoppers can see the products, visual merchandising displays, signs and other material. However, it’s a little-known fact that lighting also affects a store’s mood and overall atmosphere. To learn more about the way in which lighting affects mood, and how store owners such as yourself can use this to their advantage, keep reading.

Bright lighting has been associated with energy, positivity and honesty, often having a positive impact on a store’s sales. According to Wikipedia, bright lighting triggers a higher level of engagement among customers, speeding up “the pace at which customers purchase products.” This doesn’t necessarily mean that you should always use bright lighting throughout every area of your store, however. If customers shop too fast, they may overlook some of your store’s products; thus, purchasing fewer products that they would if they shopped at a slower pace. This is why it’s important for store owners to use balanced lighting throughout their store, finding a delicate balance that’s not too bright not too dim.

Even dim lighting has its place in the retail world. When lighting is dim, consequently, it slows down the pace at which customers shop. Furthermore, dim instills a sense of calmness and relaxation, setting the tone for your store.

Of course, lighting can also be used to draw attention to a particular product or area of your store. If you recently added a new product to your store’s lineup, for instance, you may want to draw shoppers’ attention to it, in which case lighting can be used. Track lighting, when affixed in the direction of the new product, will naturally increase its visibility, which should subsequently have a positive impact on sales.

So, should you use bright or dim lighting throughout your store? It really depends on your store’s product lineup, target market, time of day, and other factors. If you look at some of the nation’s leading retail stores, you’ll notice that many of them use both techniques. Bright lighting may be used around visual merchandising displays and in-store products during the day, whereas dim lighting is used throughout the rest of the store and during the evenings.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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The Two Most Important Elements of Visual Merchandising

Visual_Merchandising_Winter_Wear_Window_DisplayVisual merchandising is essential when running a brick-and-mortar retail store or business. It allows store owners to present their products in a more appealing manner; thereby, encouraging shoppers to buy them. While there are dozens of different elements associated with visual merchandising, none of them hold as much importance as interior and exterior displays.

Both interior and exterior displays are intended to capture shoppers’ attentions, encouraging them to enter the store and buy the presented product. According to a study published in the Journal Of Business & Retail Management Research, interior and exterior displays have the greatest effect on impulse buying, attesting to their importance in the retail setting. Of course, this shouldn’t come as a surprise given the fact that product displays are the first and last thing a shopper sees when visiting a store.

Interior Displays

Interior displays often consist of mannequins displaying garments, accessories and other products sold by the store. Even if the store doesn’t sell clothing, it may still use mannequins to present its products. Sports stores, for instance, will often use mannequins to display baseball, football and other sports equipment. With that said, however, this doesn’t necessarily mean that all interior displays consist solely of mannequins. Interior displays may also include signs, cardboard cutouts, and similar elements. In addition to boosting sales, such interior displays may improve customer satisfaction while boosting the store’s aesthetics.

Exterior Displays

Exterior displays may also consist of mannequins displaying garments, accessories and other products sold by the store. One of the nuances between interior and exterior displays is the space. Interior displays typically are typically larger because of the greater floor space. This means store owners must carefully construct their outdoor displays in a way that makes the best possible use of the available space. With a finite amount of space, exterior displays must be carefully constructed to ensure a positive response among the store’s target demographic.

Another difference between interior and exterior displays lies in the function: interior displays are used to draw to shoppers to a particular product or area of the store, whereas exterior displays are typically used to draw shoppers into the store. As such, many retail store owners will use bold, bright-colored signs in their exterior displays.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Frequently Asked Questions About Visual Merchandising

question-security-01234Visual merchandising plays an important role in the function of modern-day retail stores and businesses. It’s used to attract shoppers, encouraging them to purchase a presented product or products. Today we’re going to reveal some frequently asked questions and answers surrounding the art of visual merchandising.

What Elements Should be Considered When Designing a Product Display?

Elements used in a product display will vary depending on the store, the product, and goal. However, some of the most common elements used in product displays include lighting, product information (e.g. name and price), scents, sounds, digital displays, and interactive installations.

What is a ‘Point of Purchase’ Display?

In the world of visual merchandising, a point of purchase display is exactly what it sounds like: a product display that’s placed on or near the checkout register. Whether you’re shopping at a grocery store, apparel store or even an electronics store, you’ve probably seen them before. Point of purchase displays often include impulse buy products like snacks, gum, mints, etc. When a shopper is ready to check out, he or she will notice the products and hopefully decide to buy them.

Can Scents be Used in Visual Merchandising?

The term visual merchandising is somewhat of a misnomer, because it can include the stimulation of other senses besides just sight. Scents, for instance, are often used in visual merchandising. Scents like lavender and cinnamon tend to create a relaxing, stress-reducing effect in shoppers.

What Tools Can Assist with Visual Merchandising?

There are several different tools that can help a retailer with his or her visual merchandising strategy. Planograms are one such tool, featuring the layout of a shelf, pegboard or similar fixture, along with the appropriate product arrangement. A professional visual merchandiser may also want to use a camera and measuring tape.

Should I Use a Theme for My Product Displays?

While there are always exceptions to this rule, it’s usually a good idea to construct your product displays around a central theme or concept. For instance, a retail apparel store during the summer may create a beach-themed product display in which mannequins are presented wearing bathing suits and other beach-related accessories. Studies have shown that consumers respond more actively when presented with themed product displays such as this.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Visual Merchandising Tips for Boutiques

store-984393_960_720Running a successful boutique isn’t always an easy task. Unlike larger retail stores, boutiques typically work with a smaller inventory and limited store space. But even with these limitations, boutique owners can still attract new customers and boost sales by embracing visual merchandising practices. Here are some visual merchandising tips to help your boutique succeed.

Less is More

Don’t assume that you must include a large number of visual elements in your store’s design. On the contrary, focusing on just a few main visual elements will likely prove more beneficial. Boutique owners and managers should follow the “less is more” approach by sticking with a few select elements in their layout. Doing so avoids clutters while creating a stronger connection with shoppers.

Use Warm Colors

We’ve talked about this before on our blog, but it’s worth mentioning again that colors can have a direct influence on shoppers’ decision to buy a product. Black and other dark colors tend to create a gloomy atmosphere that discourages shoppers from buying. On the other hand, warm and bright colors like red, orange, yellow and variations thereof have the opposite effect by triggering a visceral response in shoppers that encourages them to buy. So when designing your store’s layout, stick with warm colors.

Cross-Sell

If you aren’t cross-selling merchandise in your boutique, you are missing out on one of the easiest ways to boost sales. This, of course, is something that visual merchandising can help you achieve. For apparel boutiques, for instance, you could display handbags next to dresses. If a shopper is interested in a dress, she may also be interested in buying a new handbag, making this an effective visual merchandising tactic to boost sales.

Display Products at the Right Time

Visual merchandising is all about timing. If you time your designs and visual merchandising elements right, you’ll reap the benefits of more sales. Think about what products and items customers are currently interested in and display them throughout your store. During the summer, for instance, customers may be interested in buying swimsuits, shorts, v-neck t-shirts, etc. And during the winter, they’ll probably be interested in cold-weather apparel like sweaters, jeans and jackets. By reflecting your store’s layout to the current seasons and trends, you’ll experience more sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Mannequins vs Rolling Racks for Retail Apparel Stores

fashion-1031469_960_720While visual merchandising is essential for all retail brick-and-mortar stores and business, it’s particularly important for apparel stores. Shoppers want to see how a particular shirt, dress or other garment looks before buying it. Therefore, apparel stores must present their products in the most attractive manner possible. There are several different ways to display garment in an apparel store, although the two most common involve the use of mannequins and rolling racks.

A rolling racks (as shown in the image to the right) is exactly what it sounds like: a large rack, typically featuring a single rod, with wheels on the bottom. They are inexpensive, versatile, and can be used to display a number of different garments. Furthermore, rolling racks are easy to move around from end of the store to the other. If you get tired of displaying your garments in a particular area of your store, just push the rolling rack to a new area.

There are a few drawbacks to rolling racks, however, one of which is the simple fact that shoppers cannot fully see their garments. Sure, shoppers can see the outside of the garments, but this doesn’t offer the same effect as seeing the entire garment. Another problem associated with rolling racks is their restriction on the type of garments that can be displayed. If the garment cannot be placed on a clothes hanger, it generally cannot be used on a rolling rack. This means jeans, shorts and other pants are usually not suitable for use on a rolling rack.

An alternative to displaying your store’s garments on a rolling rack is to use a mannequins. Unlike rolling racks, mannequins present garments in their entirely, allowing shoppers to see exactly how the garment looks when worn on the human body. Mannequins can also be used to display jeans, shorts, pants and other garments and accessories that cannot be displayed on a rolling rack.

Mannequins, however, are limited in terms of the number of garments they can display. A rolling rack may hold several dozen garments, whereas a mannequin is generally best used with a single outfit.

There are both pros and cons associated with rolling racks and mannequins. Rather than choosing one or the other, why not use them both in your store?

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Visual Merchandising Trends to Watch

8062204_970b8fb497_zVisual merchandising is an essential step in running a successful business. The term refers to the way in which products are displayed. But visual merchandising isn’t static, rather it’s dynamic and ever-changing. Here are some of the top visual merchandising trends to watch.

Incorporating Multiple Senses

Although the name would suggest otherwise, visual merchandising isn’t restricted to visual elements. Many retailers are now incorporating multiple senses into their respective stores in an effort to connect with shoppers and generate more sales. The apparel retailing giant Abercrombie & Fitch, for instance, uses its Fierce line of men’s cologne to create a pleasant aroma for shoppers, encouraging them to purchase the product. Even car dealers use scents to help sell their cars. And this isn’t a trend that will be going away anytime soon, as analysts believe the use of multiple senses will become even more commonplace among retailers and business owners.

Eco-Friendly/Sustainability

Another visual merchandising trend that you can expect to see more of in the years to come is a focus on eco-friendly and sustainable practices. Starbucks is among the hundreds of businesses which are emphasizing the importance of sustainability in their visual merchandising practices, including this practice in their textures, themes, store designs, concepts and more. Retail apparel stores are also embracing the use of eco-friendly and sustainable practices, as it creates a positive image for their respective brands.

Simplistic Designs

Of course, there’s also a growing trend towards the use of simple merchandising displays. Instead of creating large and complex displays, retailers are shifting their focus to smaller and more simplistic displays. This allows for a more efficient use of space while creating a narrow focus in the process.

Warm Colors

We talked about this in a previous blog post, but your choice of colors will play a direct role in shoppers’ buying decisions. A visual merchandising trend that’s currently gaining momentum among retailers is the use of warm colors, such as tangerine, magenta, red, sunset orange, etc. Warm colors such as these are energetic and uplifting, and there’s some belief that it encourages shoppers to buy. Whether or not there’s any truth to this statement remains to be seem, but warm colors are becoming a mainstay in visual merchandising.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How Color Affects Consumers’ Buying Decisions

hanger-970890_960_720When you’re busy counting inventory, setting up product displays, facilitating customer transactions, and doing the countless number of other tasks that go into running a retail business, it’s easy to overlook the importance of color. Besides, how much of an impact does color really have on shoppers’ decision to buy or not buy a product? The answer might actually surprise you…

Color is the #1 Reason Why Consumers Buy a Product

According to an infographic created by WebPageFX, color is the primary reason why consumers buy a particular product. More specifically, 84.7% of consumers cited color as being the leading factor in their decision to purchase a product. A consumer, for instance, may choose a red dress simply because red is her favorite color, whereas another consumer may be looking for a yellow dress. This alone should be reason enough for retailers to focus more of their efforts and resources on using color throughout their visual merchandising efforts.

Colors Increased Brand Recognition

It’s also worth noting that color can be used to increase brand recognition for retailers and store owners. A separate article published by KISSMetrics found the use of color to yield an 80% increase in brand recognition. Color helps consumers remember retailers and their respective brand elements. A black-and-white logo isn’t exactly memorable, in which consumers may not associate it with the company. But adding color into the logo helps to create a stronger and more memorable design, which is critical to achieving a high level of brand recognition.

The Power of Red

Arguably, one of the most effective colors to entice shoppers to buy a product is red. Red is bright, bold, and visually eye-catching — but it also triggers a visceral reaction among consumers, encouraging them to buy. This sense of urgency associated with red makes it particularly effective when used in visual merchandising. A bright red “SALE” sign, for instance, is guaranteed to catch shoppers’ attention, which should have a positive impact on sales.

The Power of Orange

Another excellent color to use in visual merchandising is orange. Technically a secondary color, orange is associated with warmth, compassion, and impulse buys. Whether it’s used in your store’s layout, signage, marketing material, etc., it will draw shoppers’ attention to various areas while encouraging them to take action.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Top 4 Tools for Visual Merchandising

mannequin-732626_960_720Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. With such steep competition, it’s often difficult for new stores to gain any traction with their target audience. But the good news is that visual merchandising can help enhance your store, making it stand out in a sea of competing stores.

Floor Map

Regardless of what product(s) your store sells, you should keep a floor map on hand to strategically plan your product placements and visual merchandising elements. This visual layout will allow you to organize and arrange products for maximum shopper engagement. Furthermore, you can use a floor map to identify “untapped” areas within your store that can be used for signs or other visual merchandising elements.

Planogram

Not to be confused with a floor map, a planogram is another visual diagram of a store’s layout — but it focuses specifically on product placement. Planograms are often used in grocery stores and retail apparel stores, revealing the best possible way to organize and present products using the store’s fixtures. If a store has gridwall, for instance, the planogram will reveal the peg placement in accordance with its respective products. So instead of crossing your fingers and hoping that everything lines up, you can rest assured knowing that your pegs, and their products, will fit just right by following the planogram.

Mannequins

Mannequins are also considered a visual merchandising tool, so don’t forget to use them in your store. Even if you can display your store’s garments or products on a rolling rack, opting for a mannequin may prove well worth the investment. Mannequins allow store owners to present their products (e.g. shirts, dresses, hats, handbags, etc.) in a more relatable manner. Shoppers can see exactly how the product looks when worn by a human if it’s displayed on a mannequin.

Signs

Last but not least, signs are another key tool used in visual merchandising. Signs can be used for any number of different purposes, from guiding shoppers to a particular section, to showcasing discount/clearance items. Regardless, be sure to include signs as part of your visual merchandising strategy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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The Do’s and Don’ts of Using Retail Signage

clothing-970846_960_720Do Use Bold Colors

The primary purpose of retail signs is to capture shoppers’ attention, which is why it’s important to use bold, easy-to-see colors. Opting for white, beige or other colors with low visibility will only hurt your efforts in the long run. Whether your store sells apparel, sporting goods, pet supplies, electronics or any other consumer product, be sure to include bold-colored signs throughout your store.

Do Use Signs to Guide Shoppers

Retail store owners and managers should use signs to guide shoppers to various departments and/or products. Apparel stores, for instance, may hang large signs over various departments such as men’s clothing, women’s clothing, children’s, footwear, etc. Instead of forcing shoppers to venture around aimlessly in search of these departments, they’ll know exactly where to go thanks to the signs.

Do Perform a Test Run

It’s always a good idea to place yourself in the shoes of a shopper to see whether or not your signs “work.” Can you see easily spot the signs? Do they provide useful information regarding the nearby departments and/or products? What emotions do the signs trigger? These are just a few of the questions that you should attempt to answer when using signs in your retail store.

Don’t Obstruct View

When placing signs throughout your store, make sure shoppers can easily see them. If you place a mannequin or some other display in front of a sign, it’s not going to prove beneficial in capturing shoppers’ attention. Signs should be placed with a clear line of sigh so that shoppers can see them.

Don’t Use too Many Words

It’s best to follow the “less is more” approach when designing signs for your retail store. Creating signs featuring full sentences isn’t the best approach, as shoppers have short attention spans; thus, you should focus on short and concise signs with just a few words. Focusing your efforts on signs with just a few words will yield a greater response by shoppers — and that’s exactly what you should be trying to accomplish.

Don’t Hang Signs without a Holder

It’s recommended that you use a holder for your signs to protect them from damage. A basic metal or acrylic holder will preserve your signs so they maintain their shape and structural integrity, allowing you to get more bang for your buck.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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The Many Uses of Mannequins

theatre-955201_960_720Who says mannequins are only used in retail stores? Many people assume that mannequins are intended strictly for visual merchandising displays in retail stores, but this isn’t necessarily true. While this is probably their most common use, mannequins can be found in other industries and applications, some of which we’re going to discuss today.

CPR Training

Mannequins are frequently used for the purpose of cardiopulmonary resuscitation (CPR) training. Instructors use them to show the exact steps for compression and compression-mouth CPR. When used for CPR, torso-only mannequins are generally preferred, as they are easier to maneuver, cost less than their full-body counterpart, and make ideal training tools for CPR classes.

Art

You might be surprised to learn that mannequins are also used to assist artists in drawing and sketching figures. Artists will place gowns or other garments over the mannequin to see how the fabric looks on a human figure. Because mannequins are designed to closely resemble the human figure, it allows artists to see up close how various clothes look on the human body; thus, using it from which to draw inspiration for their own work.

Military

Another surprising use of mannequins occurs in the military. According to Wikipedia, mannequins have long been used by various military powers, with the first recorded military use dating back to ancient China during the Battle of Yongqiu. The Tang army is believed to have lowered mannequins down the castle walls of its enemy to attract fire from enemy arrows. Mannequins were also used during World War I to protect soldiers from enemy sniper fire.

Visual Merchandising

Of course, the single most popular application of mannequins involves visual merchandising displays in retail stores. Retailers frequently use mannequins to display garments, fashion accessories and other products. Even if these products can be displayed on standard shelves or rolling racks, opting to display them on mannequins typically yields better results. Shoppers respond with a higher level of engagement to products displayed on mannequins, resulting in higher sales. And mannequins can be used to display more than just clothes; retailers may also use them to display jewelry, sports equipment, shoes, electronics and more.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How Visual Merchandising Impacts Retail Sales

store-984393_960_720Visual merchandising is a catch-all term used to describe the way in which products are presented in a store. Whether your store sells apparel, jewelry, electronics, sporting goods, or any other consumer product(s), chances are its sales are being influenced by visual merchandising.

When you first step foot into a store, your eyes will be drawn to a nearby product display. Perhaps this is a mannequin dressed in the store’s latest apparel, or maybe it’s a slatwall grid featuring seasonal products. Regardless, visual merchandising displays such as this are designed to draw shoppers’ attention, guiding them towards specific products. And when a shopper is focused on a particular product, he or she will be more likely to purchase the respective product.

Visual merchandising is also useful for selling excess inventory. Retail store owners know all-too-well the problems of “overstock” inventory. If there’s a stockpile of a product in your store’s back room that’s taking up valuable space, you’ll need to move it, and fast. The longer it sits there, the more space it’s going to waste — space that could be used for storing other products. You can move excess inventory, however, through the use of visual merchandising. Displaying the product in your store’s window will encourage shoppers to buy it, as they’ll see exactly what the product looks like up close.

Retailer should engage in visual merchandising practices to maximize sales and promote a higher level of customer satisfaction. Investing just a small amount of your time and resources into visual merchandising will have a positive impact on sales while allowing shoppers to feel more confident with their purchase.

Here are some visual merchandising tricks and techniques to maximize your store’s sales:

  • When displaying clothes and apparel, make sure the garment is clean and pressed.
  • Create a central “theme” around your product displays.
  • Change your product displays on a regular basis, rotating new products and incorporating new design elements.
  • Measure shoppers’ response to your product displays. Are shoppers buying more of the product now that’s displayed differently?
  • Use bold colors like red and yellow to draw attention to your product displays.
  • Contact your product manufacturers and/or distributors to see if they offer assistance with product displays.
  • Use lighting to illuminate your product displays and make them more visible.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Things to Consider When Choosing Mannequins for Your Store

mannequins-235769_960_720The way in which products are displayed in a store will directly impact the customers’ buying decisions. Sure, it’s probably easier to toss apparel on a shelf and call it a day, but this doesn’t present them in the most attractive manner possible. As such, shoppers are less likely to purchase the items. A better solution is to display garments and fashion accessories on a mannequin.

Male or Female

There are several things to consider when choosing mannequins for your store, one of which is gender. Mannequins are available in male, female and unisexual genders. If you operate a store that only sells women’s apparel, you should stick with a female gender mannequins. On the other hand, if your store sells primarily men’s clothing and accessories, male gender mannequins would work best.

Full Body or Partial?

Something else to consider is whether to choose a full-body or partial-body mannequin. Full-body mannequins, as the name suggests, feature an entire body, complete with the torso, head, legs and arms. Partial-body mannequins may only have a torso and head. If you intend use your new mannequin to display jewelry or other small accessories, a partial-body mannequin may suffice. For garments, however, you’ll probably want to stick with a full-body mannequin for maximum benefit.

Are They Adjustable?

Mannequins typically fall under one of two different categories: stationary, meaning their legs and arms cannot be moved, and adjustable, meaning the limbs can be adjusted. Adjustable mannequins are great for creating themes in a window display or throughout your store. Because the arms and legs move, you can create unique poses with your mannequins to capture the attention of shoppers. Keep in mind, however, that adjustable mannequins such as this tend to cost more than their stationary counterpart.

Additional Features

Mannequins have come a long ways over the years. Some of the newer ones are equipped with features like stereo speakers, which can be used to play music in a store.

How Much do They Cost?

Of course, you should consider the price when choosing mannequins for your store. Depending on the brand, size and features, the cost of a new mannequin can range anywhere from a couple hundred bucks to several thousand dollars.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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3 Tips for Creating a Stunning Window Display

tailor-633102_960_720As the saying goes, “you only get one chance to make a good first impression” holds true in the retail industry. When a new shopper approaches your store, he or she will likely see your window display first. Depending on how it’s designed, this can either help or hurt your efforts to convert the shopper into a paying customer. To increase your chances of success, you should follow these tips for creating a stunning retail window display.

Choose a Theme

We’ve talked about this before on our blog, but it’s worth mentioning again that an effective retail window display should feature some type of central idea or theme. By maintaining a sense of cohesion throughout the display, it will create a more engaging display to which shoppers can relate. If you are creating a window display for a party store, for instance, you could design your window display around a costume theme in which mannequins are dressed in various costumes.

Make it Bold

Want to know the secret to creating a stunning window display? It involves using bold colors and elements to catch shoppers’ attention. Shoppers grow tired of seeing the same boring window displays time and time again. As such, they may instinctively avoid them the next time they go shopping. But unless shoppers look at your window display, it’s not going to prove beneficial in attracting more sales.

You can capture shoppers’ attention, however, by designing your window display with bold elements. Red and yellow “FOR SALE” signs against a contrasting background is an excellent way to accomplish this.

Adjust the Lighting

Lighting (or lack thereof) will play a key role in the effectiveness of your store’s window displays. Poorly lit displays aren’t going to have the same effect on shoppers as well-lit displays. If lighting is a problem, consider installing additional fixtures to help illuminate it. Some of the different lighting options available for window displays includes traditional overhead fixtures, track lighting, wall sconce, or even miniature chandeliers. Remember, choose lighting that’s flows cohesively with the rest of the display for a maximum level of shopper engagement.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Are You Making these Mistakes with Your Window Display?

2969910832_4e4a2b4825_zA well-designed window display will have a positive impact on your store’s traffic, and subsequently, its sales. It will catch shoppers’ attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display will have the opposite effect by discouraging shoppers to enter your store.

It Doesn’t Connect with Your Target Audience

When designing a window display, consider your target audience and whether or not they can relate to the elements being displayed. If you operate a store that sells women’s apparel, for instance, you should stick with female mannequins in your window displays. On the other hand, if your store sells sporting goods products, you may want to use male mannequins that are dressed and positioned in sports poses. Following this simple rule will go a long ways in enhancing your window displays.

Too Much Blank Space

While there’s rule stating that you must use every available square inch of space in your store’s window display, leaving too much empty space creates a bland appearance that will ultimately hurt your efforts to attract new customers. If there’s open space in your window display, consider filling it with props or decorations. You don’t have to necessarily fill empty spaces with products, but rather include props to enhance the display and make it more attractive.

Inadequate Lighting

Don’t underestimate the importance of lighting in your window displays. Lighting will illuminate your display, enhancing the advertised products for a greater level of visibility. Rather than using just standard overhead lighting, however, you should consider using track lighting. With track lighting, you can adjust the fixtures to focus on specific products or elements of your display.

It’s Disorganized

A good window display should be clean and well-organized. If there’s random props and debris scattered throughout, it may have a negative impact on shoppers. Therefore, you should put forth the effort to clean and organize your window displays.

No Central Theme

Want to know the secret to designing an effective window display? It’s the theme. If you check out some of the window displays designed by the biggest national retailers, you’ll probably notice that they all have a central theme. Sometimes the theme is obvious, while other times its more subjective. Build your window display around a basic theme that reflects the advertised products for maximum effectiveness.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Window Dressing 101: What You Should Know

thumb212Window dressing is the term used to describe the display of product or good in a store window or within the actual store. The person responsible for this act is known as a window dresser. Among other things, he or she must set up mannequins, place products on display, incorporate visual elements to make the display more appealing, and change the display on a regular basis. But this is really just the tip of the iceberg when it comes to the role of a window dresser.

The terms visual merchandiser and window dresser are often used in conjunction with one another. While they share some similarities, however, they are two different professions with their own unique characteristics. Visual merchandisers typically create floors plans which are used to display products within a store, while window dressers focus more on the actual displays.

In most cases, the window dresser will focus his or her attention on the store’s window (hence the name). After all, this is where product displays have the greatest impact, influencing both shoppers and pedestrians walking by the store. A window dresser may create a display consisting of several mannequins dressed in the store’s latest fashion, enticing pedestrians to step into the store and check it out. Furthermore, however, he or she will utilize lighting, themes, colors and other elements to make the product look as appealing as possible. Anyone can toss up a mannequin with a garment, but it takes a skilled and experienced window dresser to truly create an effective window display.

One of the most prominent window dressers of all time was Gene Moore. After moving to New York City in the early 1930s, Moore found a job working as a window dresser at Tiffany’s on Fifth Avenue. It’s believed that Moore designed or helped design approximately 5,000 window displays, ranging from simple mannequins to full themes consisting of stuffed hummingbirds and other visual elements. Other well-known window dressers include Raymond Loewy, Giorgio Armani, Simon Doonan, L. Frank Baum, Victor Hugo and Christine McVie.

Hopefully this will give you a better understanding of window dressers and how the key role they play in the retail industry.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Tips For Taking Better Product Photos

camera-300x244Product photos are frequently used in physical store catalogs, mail brochures, e-commerce websites, and other forms of media. They allow store owners to present their products in the most appealing manner possible, which subsequently boosts sales. However, there’s a right way and a wrong way to take photos, and unfortunately many store owners choose the latter.

You can’t expect to take quality product photos without investing in a decent camera. While smartphones and webcams may suffice for personal photos, they lack the clarity and detail needed for product photos. After all, the photo is essentially what the reader/viewer will base his or her purchasing decision on. If its’ grainy and looks unprofessional, they probably won’t buy it. But if it looks clean, detailed, and professional, they may pull out their wallet and place an order.

When searching for a camera, choose a high-megapixel DSLR. These are the “de-facto” standard among professional photographers and business owners alike. And while the cost may seem somewhat high, you can usually write it off on your taxes if it’s used strictly for business purposes. Purchasing a mid-to-high end DSLR is a smart investment that will pay off in the form of better product photos for your store.

In addition to the actual camera, you should also invest in some type of graphics editing software, such as Adobe Photoshop. After taking photos of your products, you’ll want to clean them up by adjusting the lighting, removing blemishes, cropping unnecessary objects out of the frame, etc., all of which can be accomplished with Photoshop. Alternative GIMP is a free-to-download Image Manipulation Program that offers similar features of Photoshop.

Here are some more tips on how to take killer photos of your products:

  • Focus strictly on the product, limiting or removing other elements from the shot.
  • Don’t underestimate the impact of lighting on your product photos. Taking photos in dark or shaded areas will result in a “gloomy” look that does your product no justice.
  • If you are taking photos of shirts or other garments, consider using a ghost mannequin. These special mannequins feature removable arms and appendages so the garment appears to float in the air.
  • Familiarize yourself with your camera’s setting, including landscapes, close-ups, portraits, etc.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Questions You Should Ask When Setting Up Product Displays

Photoxpress_305067Visual merchandising plays a key role in the number of sales a retail store makes. Whether it’s apparel, jewelry, handbags, electronics, pet supplies, or even groceries, the product must be displayed in an appealing manner to entice shoppers to buy it. Simply tossing items in a shelf with no real sense of order or organization is a recipe for disaster. This week, we’re going to discuss some key questions every store owner should ask themselves when setting up new product displays.

Does It Catch My Attention?

Let’s face it, most shoppers don’t visit retail stores with the intention of looking at new product displays. Nine out of ten times, they visit a store with the goal of purchasing a particular product; therefore, you must set up your product displays in a manner that catches shoppers’ attention. Something as simple as the use of a brightly colored red sign with white letters saying “SALE” can instantly draw the attention to your display.

Does It Emphasize The Product?

When you’re busy adding cut-outs and props to your displays, you may overlook its primary purpose: to emphasize the product. Be conscious of your display and how shoppers perceive it. Remember, you want it to draw attention to the product, not the props. Keep the focus of your displays on the product and you’ll notice shoppers are more likely to purchase it.

Does It Accurately Reflect My Store?

Your product displays should follow a general theme that coincides with your store. This doesn’t necessarily mean all of your product displays should look them same, but they should maintain a general sense of cohesion. Creating random displays with unique colors and elements may clash with your store’s decor, creating a negative mood that discourages shoppers from purchasing products.

Is It Intrusive?

A good product display shouldn’t interfere with customers’ normal shopping behavior. It’s not uncommon for store owners to play their displays in areas that obstruct shoppers, forcing them to walk around to reach different departments. The bottom line is that you want to make sure your product displays are out of the aisles and paths that shoppers frequently use.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Choosing The Right Light Bulbs For Your Retail Store

compact-florescent1Thanks to advancements in modern technology, store owners now have many different types of light bulbs to choose from. Although most people purchase the cheapest ones they come across, the fact is that you could potentially save energy and money on your power bill by using energy-efficient light bulbs. If you’re interested in learning more about the different types of light bulbs, keep reading and we’ll reveal the advantages and disadvantages associated with them.

Incandescent

Incandescent light bulbs are the most commonly used type of light build in stores. Incandescent bulbs work by heating a filament wire to high temperature using an electrical current, therefore producing a bright, illuminating light. During manufacturing, the glass bulb surrounding the filament is either vacuumed to remove the air, or it’s filled with a gas to prevent oxidation from outside air.

While incandescent bulbs can effectively light up store, there are some downsides to using them. For starters, the extreme heat required by the filament draws a significantly greater amount of energy than other types of light bulbs. In addition, the heat also makes the filament vulnerable to breakage and damage. If you’ve ever owned an incandescent bulb, you’ve probably experienced a broken filament before, which results in the bulb needing to be replaced. As a result of their high energy usage, the European Union and several other agencies throughout the world are in the process of phasing out the use of incandescent bulbs.

Compact Florescent (CFL)

A more energy-efficient alternative to standard incandescent bulbs is compact florescent. As you can see in the picture above, compact florescent bulbs contain no heated filament to generate the light. Instead, they use electricity to activity mercury vapor within the bulb to produce ultraviolet light followed by visible light. This allows for a lower amount of energy necessary to power the bulb and less heat generated during the process.

So, just how much of a difference in energy savings do compact florescent bulbs offer? On average, most of them use about 30-50% less energy than incandescent bulbs. You’ll have to spend a little bit more on the initial purchase of your compact florescent bulb, but it’s almost certain to pay off in the long run. Also, compact florescent bulbs last up to 10 times longer than incandescent bulbs.

Compact florescent bulbs are manufactured to fit into traditional light sockets intended for incandescent bulbs, making them a popular alternative for store owners looking to save on energy.

Florescent

Florescent bulbs work in the same manner of compact florescent lamps but without the ability to plug into traditional lamps designed for incandescent bulbs. Although there are many sizes and variations of florescent bulbs, most of them are large rectangular shaped and fit into specially-designed ballasts that hang overhead. These ballasts not only hold the bulb in place, but they also regulate the amount of voltage the florescent bulb receives.

Something that’s important to note is that both florescent and compact florescent bulbs are considered hazardous waste because of the mercury they contain. As a result, the United States Environmental Protection Agency recommends having them recycled instead of throwing them away in your everyday trash.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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What Is a Planogram?

file000613843818Ask any experienced retail store owner and they’ll agree: planning where and how to display merchandise is critical to a store’s success. Blindly placing products on shelves with no sense of organization will result in a cluttered mess that discourages shoppers from making a purchase. Thankfully, a planogram can make the process easier by guiding store owners and their employees on how to display their product.

A planogram is exactly what it sounds like: a visual diagram that defines where and how product should be displayed. The Oxford Dictionary defines “planograms” as “a diagram or model that indicates the placement of retail products on shelves in order to maximize sales,” which is a pretty accurate definition by most standards. A typical planogram may feature a diagram of shelves along with the appropriate shelf height and the respective product to be displayed. Other planograms may feature illustrations of pegboards or other visual merchandising displays.

While hundreds of major retailers from across the globe now use planograms, their origins go back to the K-Mart. It’s believed that K-Mart was the first store to use planograms. Over the years, other retailers took notice and began using them as well.

So, why should retailers use planograms? These otherwise simple illustrations can make a world of difference in a store’s visual merchandising, and subsequently its sales. Planograms are typically created using computer software, allowing for precise measurements and calculations to ensure the product is displayed in the most efficient and engaging manner possible. Trying to “eyeball” a location on a shelf to display a product doesn’t always work. With a planogram, store owners can display their product with greater ease, ensuring each and every item fits in its intended location.

Planograms typically provide the following targets:

  • To optimize the store’s available space in the most efficient manner possible.
  • To ensure proper inventory levels on shelves.
  • To facilitate the brand’s identify with the retailer.
  • To assist in mapping the store’s layout.

But planograms aren’t designed for all retail stores and businesses. Boutique apparel shops, for instance, may have display their product in a more appealing manner by manually setting up their product instead of using a planogram.

If you have any questions at all about up visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Choosing The Right Retail Display Cases

storeretail1Whether your retail store sells apparel, jewelry, footwear, handbags, or a combination of all the above, you’ll need plenty of cases to display your product.

Size

When shopping for retail display cases, pay close attention to the size. Some of the most basic display cases are designed as free-standing towers with just 2-3 shelves, while others are long counter-top cases with mirrored sides for increased vision. Ask yourself how much product your intend on displaying, and then choose the size that’s right for you. Contrary to what some people may believe, larger display cases aren’t always the best choice. Smaller ones require far less space, which opens your store up and increases the real estate for other products. Keep this mind when choosing a size for your display case.

Amount

Of course, you’ll also need to determine exactly how many display cases your store needs. Places like jewelry stores and electronic stores would obviously benefit from a greater number of display cases simply because most of their product requires them. On the other hand, convenience stores may only require a couple display cases for the more valuable products. Determine how much product and store space you have before selection an amount.

Safety and Locking Mechanisms

One of the unique advantages to using display cases in a retail store is the safety and locking mechanisms they provide. It’s not something most store owners want to think about, but thefts occur, and more often than you may realize. In fact, shoplifting can be such a troublesome problem that it forces some retail businesses to close from loss of profits. The bottom line is that you need to take the necessary precautions to protect your business and products from shoplifting. Placing your valuable products into a locked display case is a simple and effective way to prevent would-be shoplifters from getting their hands on it. Just remember to keep them locked and safely secured where no one can reach in and grab them.

Visibility

The other main objective of a retail display case is to make certain products more visible and easier for customers to see. Things like watches, necklaces, rings and other jewelry work best in display cases simply because they are easier to see. If you are using them for this reason, make sure the case offers mirrored sides that reflect the back of the product. Also, some display cases have lights built in that offer a great amount of illumination. There are neat little accessories that play a key role in improving the visibility of products placed in a retail display case.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Creative Ways To Display Shoes In Your Store

Photoxpress_2876739According to data presented by the National Shoe Retailers Association (NSRA) and the Census Bureau, consumers in the U.S. spend approximately $20 billion annually on footwear. Shoes are an essential item that every man, woman and child needs, which is why this industry is so large. But one of the hurdles faced by shoe stores is trying to display their product in an attractive manner. Due to their small size and unique characteristics, you can’t display them in the same manner as traditional garments.

The good news is that there are several solutions available for displaying shoes and footwear in a retail store. Whether you own a dedicated shoe store or a clothing store that including shoes, you should experiment with different ways to display them. The right display can make a world of difference, driving more shoppers through the door while subsequently boosting your store’s sales and revenue.

If you aren’t using shoe risers in your retail store, you’re missing out on one of the easiest and most effective ways to showcase footwear. As the name suggests, a shoe “riser” is essentially a raised platform on which shoes are displayed. Shoe risers vary in size, shape and material, with slanted acrylic/plastic being the most popular. So, what’s the purpose of a shoe riser? Displaying footwear on the ground level isn’t exactly appealing. In fact, most shoppers will walk right by it without taking notice. However, lifting it just slightly off the floor with a shoe riser will grab shoppers’ attention.

Another option for displaying shoes involves the use of shelving (see photo above). This is arguably the easiest way to display a large number of shoes, allowing store owners to maximize their available space. The only downside is that it doesn’t create the same connection with the shopper as shoe risers. A good rule of thumb is to place top-selling shoes on risers and the remaining footwear stock on shelves.

In case you were wondering, men’s athletic shoes are the single most popular type of shoes purchased in the U.S., accounting for an estimated 20% of the market, while women’s casual shoes come in a close second at 17%, followed by women’s dress shoes at 13%.

If you have any questions at all about shoe displays or visual merchandising in general, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Tips For Creating an Effective Window Display

thumb205Window displays offer a highly effective way for retail stores to display their garments, accessories and other products. Instead of placing them on shelves and hanging racks, store owners can set up their products in a more realistic manner to which shoppers can relate. And when shoppers see the product in this light, it triggers an innate response that often results in higher sales. But how do you create an effective window display?

Start With a Plan

An effective window display begins with a detailed plan. Ask yourself, what do I hope to accomplish with my display? Perhaps you want to showcase new products, or maybe you want to draw more shoppers into your store (or a combination of the two). You need a clear objective before you begin to actually create your display.

Create a Budget

The next step in creating a window display is to set, and follow a budget. From purchasing mannequins to installing new lighting and fixtures, creating window displays isn’t cheap, nor is it easy. However, you have to think of it as an investment that pays off in the long run. You may not recoup your costs immediately, but it will eventually prove well worth the investment.

The Importance of Lighting and Colors

Colors and lighting play a key role in window displays. You have to remember that shoppers pass by numerous window displays on each shopping trip they take, so it’s up to you to catch their attention. The use of bold colors with ample lighting can help you achieve this, capturing shoppers’ attention  and drawing them into your store. Some lighting ideas to consider using in your window display includes track lighting, wall sconces, floor lamps, and overhead fixtures. Choose a high-powered, adjustable light that allows you to focus the illuminating beam on your display.

Contact Product Vendors

Don’t be afraid to reach out to product vendors for help with your window display. You might be surprised to learn that some product vendors will help you set up displays containing their products for free. After all, it’s in their best interest to push their product. In addition to offering their physical labor and expertise, vendors may also provide your with visual merchandising material such as cardboard cut-outs, signs, promotional banners, etc.

Evaluate

Once you’ve set up your window display, pay close attention to its impact on foot traffic and sales. If you notice a positive change, don’t touch it. If it has a negative impact, try changing some of the elements. Through trial and error, you’ll eventually find the ‘perfect’ display that drives traffic and sales.

If you have any questions at all about up visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Tips on How To Use End Caps

5124083606_86f54033ef_zEnd caps are shelving components that either attach or rest against the end of a gondola. Most gondolas only feature shelves on their sides, with the ends being open and void of product. By connecting end caps to it, however, retail store owners can maximize their product real estate, boosting sales while simultaneously promoting a better shopping experience.

Draw Shoppers’ Attention

End caps are only effective if shoppers actually stop to look at them. Since most products are stored and displayed down the aisles, shoppers often overlook this component. So, how do you draw their attention back to your end caps? One solution is to set up a large banner and sign. Assuming it’s brightly colored, it will naturally attract shoppers. Another idea is to contact product manufacturers and distributors to see if they have any visual merchandising material they are willing to share with you. Many companies will gladly send retail stores cardboard cutouts and other promotional material to use in their displays.

Large To Small

A good rule of thumb when setting up end caps is to organize your products based on size, with the tallest products sitting on the highest shelf. This will make it easier for shoppers to spot, which subsequently improves the effectiveness of your end cap. Most end caps work in the same manner as gondolas, featuring adjustable shelves that can be rearranged to fit the product. Take a few minutes to adjust the shelves so it makes the best possible use of the given space. Product space is valuable in the retail industry, so you want to make every inch count.

Which Products Should I Display?

There’s really no easy answer to this question, as it depends on a number of different factors, such as your short/long-term goals, your store’s niche, the time of year, etc. With that said, grocery stores often use end caps to display products that are approaching their expiration date. Rather than allowing these products to turn to shrink, the store owner can push sales by displaying them on end caps. Other stores use end caps to display impulse buy products like candy, energy drinks, snacks, seasonal gifts, etc.

If you have any questions at all about setting up end caps, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Maintaining and Caring For a Glass Display Case

Photoxpress_5018563Glass display cases are used in a variety of different businesses and situations. Sports teams frequently use them to show off trophies acquired by athletes, schools also use them for displaying students’ trophies and accolades, and retail stored use glass display cases to show off product to customers in a safe environment. Of course, these are just a few of the many instances where they are used. No matter what you intend on using a glass display case for, you must know how to properly maintain it. Here we’ll take a closer look into the basic maintenance steps required to care for a glass display case.

Watch What You Place On It

One of the biggest mistakes owners make when using their glass display case is placing heavy, abrasive objects on top of it. While it may not initially cause any damage, over time the abrasive surface of the object will slowly scratch the glass. Contrary to what some people may believe, there’s no easy way to remove a scratch from an authentic glass surface. You might be able to buff it out depending on how deep the scratch is, but there’s really your only option other than replacing the glass. To prevent this type of damage from occurring to your display case, it’s recommended that you avoid placing heavy objects on it.

The good news, however, is that glass is waterproof. You can spill drinks and other liquids on it without fear of it damaging. I wouldn’t necessarily advise owners to spill drinks on their display case, but it’s nice to know glass will hold up under the moisture.

Dusting

Like all materials, glass must be occasionally dusted to maintain its elegant and sophisticated appearance. Allowing your glass display case to gather dust will take away from its natural beauty. Another area where authentic glass shines is its ease of dusting. The hard, slick surface of glass requires minimal work to dust. You can either run over your glass display case with a feather duster, or you can wipe it down with a lint-free microfiber cloth. Both of these methods should make easy work of even the dustiest display case.

So, how often should you dust a glass display case? There’s no easy answer to this question, as it depends on the quality of air surrounding it. If you keep the air filter in your home or store changed at least once a month, then you can probably get by with dusting your glass display case once every other week. On the other hand, if the air filter is dirty, your display case will require more frequent dusting.

Glass Cleaner

In addition to dusting, you should also get into the habit of using a glass cleaning product on your display case. Doing so will not only help remove dust and dirt, but it will also give your display case an ultra-shiny and clean appearance. Just give it a good couple of sprays with an ammonia-based glass cleaner followed by wiping it down with a clean paper towel.

If you have any questions at all about setting up a jewelry display, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Comparing The Different Types of Retail Wall Fixtures

Photoxpress_2135925Wall fixtures are an excellent way to display products in a retail store without taking up an unnecessary amount of space. Rather than placing large, bulky fixtures directly in the middle of the store, owners can place space-saving fixtures up against the wall to take full advantage of their store’s ‘real estate.’ In turn, this allows store owners and managers to display a greater amount of product while maintaining a clean, customer-friendly environment.

Pegboard

Pegboard is one wall-based display solution that many retail stores and businesses use. Some of the nation’s top grocery store chains use it to display products, but other stores can take advantages of the versatility behind pegboard as well. It’s inexpensive, easy to set up and use, and you rearrange the product to maximize the available space. If a particular product doesn’t fit, just pull the hook out of the pegboard and reposition it in a manner so it does.

Slatwall

While pegboard is one solution for a retail wall fixture, slatwall is another idea. Unlike pegboard, slatwall is produced with more of an emphasis on aesthetics; therefore, it’s a better wall fixture for stores trying to achieve a well designed interior decor. From afar, slatwall looks similar to a sheet of authentic hardwood. Once you inspect it up close, however, you’ll notice there are several horizontal lines running down it. These ‘lines’ allow for the attachment of product display hooks. You simply snap the hook into the horizontal indention and fill it with the appropriate product.

Gridwall

A third solution for retail wall fixtures is gridwall. Some people assume that slatwall and gridwall refer to the same type of fixture, but this isn’t the case. While they share some similar characteristics, there are notable differences between the two. Slatwall is manufactured to mimic the look of hardwood, allowing it to easily blend in to some store’s decor. Gridwall, on the other hand, features a basic metal grid design (hence the name). You can find gridwall available in traditional metallic chrome, white and black colors.

There’s no single ‘best’ solution for retail wall fixtures. Since each and every retail store is unique, you’ll need to identify the needs of your store to determine which one will work the best. Consider the fixture’s ability to display your product along with its effect on the decor. Ideally, you want to choose a fixture that easily holds your product while blending into your store’s color palette and decor.

If you have any questions at all about shelving, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Gondola vs Traditional Shelving

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Shelving is an essential item that’s necessary for just about any retail store or business. If you plan on selling physical products to customers, you are going to need shelves to display it. One of the decisions you’ll have to make upon starting a retail store is whether to use shelves that are built directly into the walls or gondola shelving. While both of these options will allow you to display products, there are some notable differences between the two that shouldn’t be ignored. Keep reading and we’ll take a closer look at the differences between gondola and traditional built-in store shelving.

Gondola Shelving

Most seasoned and experienced retail store owners will agree that gondola shelving is the best all-around method for storing and displaying products. But what makes them such a popular choice? For starters, gondolas are constructed with easily adjustable shelves designed to fit products of any size. To adjust a shelf on a standard gondola, you simply lift up and pull out. You can then fit the shelf into one of the available notches either lower or higher on the gondola. As a result of these easily adjustable shelves, you’ll be able to fit a greater amount of product throughout your store, maximizing your overall “retail real estate.”

Gondolas can also be easily moved throughout the store, even once they are set up. There are a couple different ways to move a gondola, but the easiest method is to simply slide metal wheels under each end of the unit. Once the wheels are in place, you can then slide the gondola to the desired area in the store. Depending on the size of the gondola, however, you may need a couple extra people on hand to help move it, as some of the larger ones can be quite heavy. Because of their ease of maneuverability, gondolas are the perfect choice for large stores with lots of product to display.

Traditional Shelving

This type of shelving is built directly into the walls and isles without the ability for adjusting. As you can expect, built-in shelving offers less customization offers, making it more difficult to maximize your available store space. Sure, you can store items directly on the shelves, but unfortunately you won’t be able to adjust them to fit the dimensions of your product.

While some stores still prefer traditional built-in shelving, there are far too many benefits associated with gondola shelving. They are easily adjustable, you can move them around, and they are naturally attractive.

I‘s important to first survey the needs of your store or business or determine which type of shelving is right for you. Take into account how many items you’ll need to display and what parts of the store will be used for this purpose. Remember, gondolas provide the added benefit of being able to easily be moved around. If you aren’t happy with their location, slide the wheels underneath them and push them over to a different part of the store.

If you have any questions at all about shelving, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Retail Jewelry Store Security and Theft Prevention

Photoxpress_5482646Security and theft prevention are two critical aspects of running a successful retail jewelry store. Overlooking or simply brushing off these aspects will ultimately result in a loss of profits. Far too many store owners believe they are safe from theft due to their location. The truth, however, is that no retail store is completely safe from theft. As an owner, it’s your responsibility to take the necessary actions to reduce the chance of theft in your store. In this post, we’re going to cover some simple and effective techniques for improving store security.

Before you even think about opening a retail jewelry store, you should first consult with an insurance provider. With the price of certain jewelry pieces exceeding into the tens of thousands of dollars, perhaps much more, you can’t run the risk of taking such a hard financial hit. Insuring your most expensive pieces of jewelry will give you the peace of mind knowing that you’ll be reimbursed financially in the event of theft.

Security Cameras

A state-of-the-art security camera system is necessary to help reduce the chance of theft. Just the sight of the security cameras alone is enough to dissuade some potential thieves from lifting items from your store. Don’t just choose any security cameras, though, but instead choose ones that send footage to a remote location, such an external hard drive. Doing so will keep the footage preserved an in tact in the event of a theft.

Also, it’s recommended that you strategically set up your security cameras to cover every square foot of space in your store. Maintaining a full bird’s eye view will make it difficult for customers to steal items without being seen on camera.

Glass Display Cases

Of course, we can’t talk about theft prevention in retail stores without mentioning glass display cases. These incredibly beneficial fixtures offer the perfect way to safely store jewelry in a way that customers can still view it. Although they are useful for a number of different store types, they work exceptionally well for jewelry stores. Glass display cases keep valuable items safely protected behind a sheet of shatter-resistant glass where customers are able to view it.

Another advantage of using glass display cases is their ability to illuminate product. Some of the models you’ll find come with built-in light systems. After plugging it into a standard wall outlet and flipping the switch, the display case will illuminate your jewelry, allowing customers to see intricate details that would otherwise go unnoticed.

Training Your Employees

Training your employees the basics of theft prevention and security is also important. Teach them how to properly store and lock up valuable jewelry items as well as dealing with customers. Leaving cases, safes and vaults unlocked is a bad habit that could result in theft. As a store owner, you must stress the importance of locking up your inventory. This alone will greatly reduce the risk of theft from happening in your store.

If you have any questions at all about setting up a jewelry display, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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These Mannequins Are Watching You…

eyes-01Mannequins are typically used in retail stores to display apparel and fashion accessories. By placing products on a human-like form, shoppers can see exactly how the item looks when worn, which of course translates into more sales. But the Italian mannequin-maker Almax is taking a step in a different direction with its innovative new line of mannequins.

According to a report by Retail Innovation, Almax has developed a line of EyeSee mannequins featuring video cameras embedded into the eyes. They appear to be ordinary mannequins from the outside, but the eyes have video cameras with facial-recognition software, tracking shoppers’ movements and actions. The camera automatically works in conjunction with the software, identifying shoppers’ age, gender and race.

You might be wondering why any retail store would feel the need to use a mannequin with a video camera? Well, there are several benefits worth noting, one of which is its positive impact on theft. Each year, U.S.-based retailers lose billions of dollars to shoplifting — a cost that places many businesses at risk for being shut down. EyeSee mannequins, however, can deter theft by providing supplemental video surveillance for retail store owners.

Of course, the real benefit of Almax’s innovative line of EyeSee mannequins is its ability to track shoppers’ movement. Ever wonder who’s checking out your products? With EyeSee, you can easily capture data regarding the demographic of shoppers who view certain products. And using this information, you can make smarter marketing and visual merchandising decisions. Demographic data goes a long ways in the retail industry, and the EyeSee mannequin may help retailers capture this data more easily. The only real downside is its hefty price tag of $4,600 for the standard model.

Any software that can help profile people while keeping their identities anonymous is fantastic. It could really enhance the shopping experience, the product assortment, and help brands better understand their customers,” said Uché Okonkwo, executive director of consultant Luxe Corp.

Almax is also planning to implement a microphone in its EyeSee mannequins. If successful, it will eavesdrop on shoppers, listening to what they have to say about a product or display.

Do you think the EyeSee mannequin is helpful or creepy?

If you have any questions at all about mannequins or visual merchandising in general, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Common Pitfalls To Avoid When Designing a Window Display

4269899578_b05b0c6962_zPoor Lighting

Arguably, one of the most common mistakes store owners make when setting up a window display is using inadequate lighting.  Whether you intend to use an overhead fixture, track lighting, wall sconces, table lamps, floor lamps, etc., you should check to make sure it’s fully capable of illuminating the display. Dimly lit displays are difficult for shoppers to see, and they don’t emphasize the products as well. Thankfully, this is an easy problem to fix, as you can install additional lighting to enhance the display with greater illumination.

Too Many Products

Another all-too-common mistake is trying to force too many products into a single window display. There’s no rule, written or otherwise, stating that you must fill every square inch of your window. When a window display is cluttered with too many products, it creates a messy appearance that ultimately reduces its impact on shoppers. Stick with a few product to ensure your displays have a positive effect on shoppers.

Not Seeking Help

Don’t try to tackle a large window display by yourself. If you aren’t familiar with the products, contact the manufacturer/merchant and ask for their assistance. Most vendors will gladly send a representative to help you set up a window display. After all, you’re promoting their products, so it’s in the vendor’s best interest to offer a helping hand. In addition to the advice and labor offered by vendors, some may even bring their own promotional material to further enhance your window display.

Broad Demographic Targeting

Instead of trying to make your window display appeal to everyone, focus on targeting a more narrow demographic. Ask yourself, who would purchase these products? Now, set up your window display so it appeals to this target demographic. Creating a more narrow window display will yield greater engagement, and subsequently more sales.

Not Testing New Things

Even if your window display is effective in attracting shoppers and generating  sales, you should constantly make new changes to see what works and what doesn’t. Over time, shoppers will grow tired of seeing the same display, at which point it will slowly lose its effectiveness. Making subtle changes, however, will keep shoppers engaged and interested

If you have any questions at all about setting up a window display, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Cross-Merchandising Tips For Retail Stores and Businesses

5930055189_d884c9e173_zIf you aren’t cross merchandising different products in your retail store, you’re missing out on one of the easiest ways to boost your sales/revenue. Cross merchandising refers to the practice of displaying two more groups or types of products together. Instead of displaying a single dress on a mannequin, for instance, an apparel store could display a dress, high-heeled shoes, jewelry, handbags, and other related accessories.

Cross merchandising products can be grouped based on a wide range of criteria. Some store owners group their products based on the demographic of the respective target audience, while others group their products based on interest. An example of grouping products together based on interest would be a retail store placing DVD movies and popcorn together. Since so many people enjoy popcorn while watching movies, this form of cross merchandising would prove highly effective at attracting sales.

There are a number of reasons why retail store owners should cross merchandise different products together, one of which is its ability to trigger impulse purchases. A shopper may visit the store with the intention of buying a single garment. Upon seeing other items grouped with it, however, he or she may choose to buy several products. So even if the shopper didn’t intend to purchase the second item, the cross-merchandising display may entice him or her to make the purchase.

Tips For Effective Cross Merchandising:

  • Think about who’s going to buy the primary product and choose secondary products that appeal to this demographic.
  • An effective cross-merchandising display should follow some level of cohesion (e.g. don’t display swimwear with outerwear).
  • If a particular cross-merchandising display isn’t working, change some of its elements to see what works and what doesn’t.
  • Invest in store fixtures to properly display your cross-merchandised products. The right fixtures can make a world of difference in your store’s displays, drawing greater attention from shoppers.
  • Implement high-illumination lighting fixtures to draw more attention to your product displays. Track lighting, standing floor lamps, and overhead fixtures are just a few ideas to consider.
  • If a product is drawing near its expiration date, try cross merchandising it with other products to move it faster.
  • Use cross merchandising to promote a better shopping experience for your customers.

If you have any questions at all about cross merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Comparing The Different Types of Jewerly Display Cases

jewelrydisplayDo you own, manage or otherwise operate a retail jewelry business? If so, you’re probably well aware of the importance of display cases. The right display cases will enhance the aesthetics of your jewelry while also keeping them safe and secure from potential shoplifters.

Glass Jewelry Display Cases

Many jewelry store owners prefer glass display cases due to their simplicity and stylish appearance. These cases are typically constructed with multiple panes, giving it additional strength and durability. With that said, glass is still susceptible to breakage when enough force is exerted.

Acrylic Jewelry Display Cases

Acrylic jewelry display cases have become a popular alternative to glass. Although it looks nearly identical to glass, there are some key differences between the two types of display cases. Acrylic is constructed from acrylic acid, giving it certain properties which are similar to plastic. One of the most noteworthy characteristics of acrylic is its strength, as it doesn’t crack or shatter under pressure. This alone is reason enough for many store owners to choose it over other types of jewelry display cases.

Acrylic is also significantly lighter than glass. A display case made of acrylic material is certain to weight less than a glass model. Most store owners probably won’t move their display cases around once they are set up; therefore, the weight of a case shouldn’t be a key factor in your purchasing decision.

Metal Jewelry Display Cases

A third type of jewelry display case is metal. Metal display cases offer a high level of strength and durability combined with a modern appearance that’s not found in neither glass nor acrylic. The actual metal may consist of aluminum, steel, or various alloy combinations. Of course, metal display cases typically feature either a glass or acrylic window frame to allow shoppers to view its contents.

Hopefully, this will give you a better idea of the different types of jewelry display cases available. So, which display case should you choose? All three types are excellent choices with their own unique advantages. Take the time to familiarize yourself with the different types of jewelry display cases and choose the one that’s best suited for your particular needs. If your store currently contains a modern, metallic decor, then a similar metal jewelry case would likely be the best option.

If you have any questions at all about jewelry display cases, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Tips For Setting Up In-Store Mannequin Displays

478291639_8c6b699097_zWhether you own a retail clothing store or a small fashion boutique, your business will certainly benefit from the use of a mannequin display. As shoppers walk by, they’ll see your work right in front of their eyes and actually get an idea of what it looks like when worn. However, if you want your mannequin to create a positive effect, then you need to know how to properly style it.

You should never rush into styling your mannequin. If it’s not done right, it can turn customers away and have them never look back. On the other hand, if it’s done right, you’ll have repeat customers who come back to not only buy your new apparel and accessories, but to see what you have styled on your mannequin as well.

Location Matters

Before styling your mannequin, you should decide where you want to place it. If there are prominent see-through windows in your store, you should place it there for the highest level of visibility. If this isn’t an option, then placing it near the entry of your store is usually recommended. Remember, the whole purpose of a mannequin is to capture the attention of passer-bys and get them interested in the products on the mannequin, so place your mannequin in a location with high visibility.

Styling Your Mannequin: Where To Start

One of the most effective ways to utilize your mannequin is to style it in the latest designs and types of clothes in your store. Customers are always intrigued by new apparel, so use your mannequin(s) to display it.

When you dress your mannequin, you may need to custom tailor the clothes to fit their body. Not all mannequins are made in the same size and if you want clothes to properly fit them, tailoring might be necessary. An alternative method to tailoring the clothes is to simply use pins to pin up the problem areas. Look for areas where the clothes are baggy or hanging off and simply place some inconspicuous pins there. As long as you cant see the pins, then this method is okay to use.

After you’ve dressed your mannequin in clothes, it’s time to accessorize them. A lot of store owners only use clothes on their mannequins, and while this is completely fine, it’s not using the mannequin display to its full potential. If your store sells accessories such as sunglasses, necklaces or earrings, try placing them on your mannequin. Even if your store doesn’t sell any accessories, you should can still add some extra style and character to your mannequin by doing so.

If you have any questions at all about visual merchandising please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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5 Tips To Improve Your Window Displays

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Tip #1) Tell a Story

Storytelling isn’t limited strictly for your son or daughter’s bedtime stories. It’s also an essential component in creating an effective window display. By telling a story within your display, you’ll subsequently make the products more relatable to shoppers. For example, a beach-themed window display may consist of several mannequins decked out in bathing suits, surfboards, beach towels, and other related accessories.

Tip #2) Make It Bold

You can’t expect to achieve an effective window display unless it’s visually striking. Window displays should instantly grab shoppers’ attention, coercing them into the store while promoting your respective products. So, how do you accomplish this? Don’t be afraid to use bold colors, prints and styles to make your window display stand out. A red “Shop Here” sign will undoubtedly prove more effective than a traditional black-and-white sign.

Tip #3) Incorporate Seasonal Elements

Use the seasons to your advantage by incorporating them into your window displays. Both men and women can relate to the seasons, making your window displays appeal to a larger demographic. Something as simple as a winter scene consisting of fake snow flakes and beanie-wearing mannequins can create the perfect seasonal setting. And when spring rolls around, try adding fake (or real) flowers to create an authentic spring setting.

Tip #4) Illumination

When you’re busy styling mannequins and adding props to your window display, it’s easy to overlook something as simple as lighting. Failing to utilize the right lighting, however, can negate all the hard work you’ve invested into the window display. There are several different lighting solutions from which to choose, including overhead fixtures, track lighting, wall sconces, and free-standing floor lamps. Choose the lighting that works best for your particular display.

Tip #5) Color Combinations

Last but not least, play around with different color combinations to see what works and what doesn’t. You want to make your window display stand out, but at the same you time it should feature cohesion within the elements it contains. Mixing brown and black, for instance, typically creates a clashing appearance. Mixing brown with taupe or other lighter shades, on the other hand, can create an aesthetically pleasing display. After setting up your display, take a step back to view it from afar.

If you have any questions at all about visual merchandising please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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4 Ways To Grab Your Shoppers’ Attention

chart-01Sometimes it takes a little encouragement to turn shoppers into paying customers. If they are simply walking around in ‘browsing’ mode, it’s doubtful they’ll make a purchase. The good news is that you can turn some of these browsing shoppers into customers through the power power of attention-grabbing promotional material and techniques.

#1 – End-Cap Shelving

Using end-caps is a simple and effective way to grab the attention of shoppers in a store. If your store is structured around gondola aisles, you should use end-caps to maximize your available space Far too many store owners overlook this key area, leaving a valuable promotional area unused. End-caps should contain impulse buy items along with products that are drawing near their sell-by date.

#2 – Displays

Setting up a display in your store can also draw the attention of shoppers. Regardless of what your store sells, you should create visual displays throughout your store. This will break up the monotonous look of product lining the shelves, giving shoppers a fresh perspective on what you have to offer. Feel free to read through some of our previous posts on how to set up product displays in a retail environment.

#3 – Sale Signs

Tossing up some promotional sale signs around certain products is sure to create a positive response among shoppers. A bright red “50% Off” sign is hard to ignore, leading to more sales. Don’t limit yourself to just a single sign, but instead place several up around the particular product area. Your goal is to drive as much attention to the area as possible.

#4 – Intercom Announcements

A fourth idea for grabbing shoppers’ attention is to use intercom announcements. You’ve probably heard employees in national grocery stores alert shoppers of certain sales and promotions. Well, you can practice this same technique in your retail store. As long as you have an intercom installed, you should use it to grab the attention of shoppers. Just hop on the intercom once in a while to tell shoppers about products and items that are on sale. When you are speaking over the intercom, try to create a sense of urgency so customers will act now. You can do this by saying the deal will end in 15 or 30 minutes.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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