Jewelry Display and Presentation 101

wedding-rings-1163321_960_720Retail jewelry is a multibillion-dollar industry that continues to grow larger with each passing year. From diamond engagement rings and wedding bands to bangles, bracelets, earrings and more, consumers will always be searching for new jewelry. But as a store owner, you must present your products in a positive manner that encourages shoppers to buy them. So, here are some jewelry presentation tips to apply in your store.

Use Tiered Displays

Tiered Displays such as the Three-Tier Acrylic Jewelry Display are an excellent addition to any jewelry store. They can be used to display necklaces and bracelets alike, allowing customers to see exactly how the product looks when worn. And because they are made of high-grade acrylic, you can rest assured knowing that it will withstand the hands of time. Acrylic is incredibly strong yet also lightweight, making it the perfect choice for your store’s jewelry displays.


Don’t underestimate the impact that lighting has on your jewelry displays. If shoppers are unable to see the full details of your jewelry, they may not purchase it. A well-lit display will naturally encourage higher sales by illuminating the products so they are more appealing. Consider using a glass or acrylic display case that features a built-in light.


Another helpful tool for store owners is rotating jewelry displays. Carousal-style displays, for instance, are a great way to present multiple products in a more interactive manner. Shoppers can turn the display to see different pieces, which promotes a higher level of engagement while ultimately having a positive impact on sales.

Ring Displays

Rather than placing rings under a traditional flat display, consider using a special ring display in which multiple levels are featured. Not only does this encourage greater visibility of your products, but it also saves space

Protect High-Dollar Jewelry

Of course, store owners should also take precautions to protect their high-dollar products from theft. It’s not something that most jewelry store owners want to think about, but theft is a very real possibility. Statistics show that approximately 1 in 11 people have shoplifted at some point during their lives. To reduce the risk of shoplifting occurring in your store, it’s recommended that you implement security measures like video surveillance, convex mirrors, and an alarm system.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at

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The Importance of Using The Right Jewelry Display Case

237471_3725Do you own or manage a retail jewelry store? If so, you should check to make sure you are using the right display cases. While many retail businesses rely on display cases to present their products, it’s particularly important for jewelry stores. To learn more about the importance of using the right display case for jewelry, keep reading.

Display cases naturally deter shoplifting. According to the Global Retail Theft Barometer, shoplifting, employee and employee fraud, was responsible for a global retail loss of $128 billion last year, $42 billion in the US alone. To put this number into perspective, that’s roughly 1.29% of all retail sales. What’s even more alarming is that only a small fraction of shoplifters are ever caught, and even fewer are brought to justice.

While there’s no way to completely prevent shoplifting, you can lower the risk by using display cases. Storing high-dollar rings, necklaces, bracelets, earrings and other jewelry behind display cases will deter potential shoplifters. This doesn’t necessarily mean that you must store all of your store’s jewelry behind display cases, but the valuable items should be stored here at the very least.

Another reason why you should invest in the right display cases for your jewelry store is because it makes product easier for shoppers to see. It’s often difficult for shoppers to see the subtle nuances in jewelry that distinguishes them from one another. With the help of a back-lit display case, however, the shopper will have an easier time viewing the product’s details. Display cases are often designed with built-in lights for this very reason. Using these lights will enhance jewelry, allowing shoppers to see intricate details that would otherwise go unnoticed.

So, how do you know which display cases to use in your jewelry store? Choose the case that’s best suited for your particular needs and application. Glass and acrylic are the two most popular styles of display cases, both of which offer their own unique advantages. Acrylic is shatter-proof, lightweight and versatile, while glass is resistant to visually appealing and resistant to scratches. In all honesty, however, you really can’t go wrong with either a glass or acrylic display case.

If you have any questions at all about shoe displays or visual merchandising in general, please give us a call at 800.241.6897 or email us at

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Maintaining and Caring For a Glass Display Case

Photoxpress_5018563Glass display cases are used in a variety of different businesses and situations. Sports teams frequently use them to show off trophies acquired by athletes, schools also use them for displaying students’ trophies and accolades, and retail stored use glass display cases to show off product to customers in a safe environment. Of course, these are just a few of the many instances where they are used. No matter what you intend on using a glass display case for, you must know how to properly maintain it. Here we’ll take a closer look into the basic maintenance steps required to care for a glass display case.

Watch What You Place On It

One of the biggest mistakes owners make when using their glass display case is placing heavy, abrasive objects on top of it. While it may not initially cause any damage, over time the abrasive surface of the object will slowly scratch the glass. Contrary to what some people may believe, there’s no easy way to remove a scratch from an authentic glass surface. You might be able to buff it out depending on how deep the scratch is, but there’s really your only option other than replacing the glass. To prevent this type of damage from occurring to your display case, it’s recommended that you avoid placing heavy objects on it.

The good news, however, is that glass is waterproof. You can spill drinks and other liquids on it without fear of it damaging. I wouldn’t necessarily advise owners to spill drinks on their display case, but it’s nice to know glass will hold up under the moisture.


Like all materials, glass must be occasionally dusted to maintain its elegant and sophisticated appearance. Allowing your glass display case to gather dust will take away from its natural beauty. Another area where authentic glass shines is its ease of dusting. The hard, slick surface of glass requires minimal work to dust. You can either run over your glass display case with a feather duster, or you can wipe it down with a lint-free microfiber cloth. Both of these methods should make easy work of even the dustiest display case.

So, how often should you dust a glass display case? There’s no easy answer to this question, as it depends on the quality of air surrounding it. If you keep the air filter in your home or store changed at least once a month, then you can probably get by with dusting your glass display case once every other week. On the other hand, if the air filter is dirty, your display case will require more frequent dusting.

Glass Cleaner

In addition to dusting, you should also get into the habit of using a glass cleaning product on your display case. Doing so will not only help remove dust and dirt, but it will also give your display case an ultra-shiny and clean appearance. Just give it a good couple of sprays with an ammonia-based glass cleaner followed by wiping it down with a clean paper towel.

If you have any questions at all about setting up a jewelry display, please give us a call at 800.241.6897 or email us at

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Common Pitfalls To Avoid When Starting a Retail Jewelry Business

Rjewelry-01unning a successful jewelry store business isn’t an easy task by any means. Many newcomers to the industry are drawn to it for the large margins and profits. When it’s done right, you can have a long-lasting business that locals know and trust. Unfortunately, though, there are some common mistakes people make when starting a jewelry store that ultimately leads to their demise. To prevent these same mistakes from occurring to you, keep reading for a closer look into common pitfalls of starting a jewelry store.

Pitfall #1 – Not Offering Services

While the majority of your jewelry store’s revenue will come from direct sales, you can increase the amount of money your store brings in by offering various services to customers. If you walk into any major national jewelry store, chances are you’ll see just how many different services they offer. With so many stores taking advantage of this, common sense should tell you that it’s a lucrative venture. Instead of relying solely on sales, you can offer you customers services like ring resizing, laser engraving, jewelry cleaning, gemstone setting, repairs, etc. See what your competitors are doing through a little spying and offer similar services in your store.

Contrary to what some people may believe, you don’t actually need to know how to perform these services. If you aren’t familiar with these services, try hiring someone to come to come in and take care of this part of your business. You can offer them a certain percentage of all repairs done in your store, making it a win-win situation for both you and them.

Pitfall #2 – Not Establishing Customer Relationships

Having strong customer relationships is critical to running a successful jewelry store. If customers don’t know of trust you, they probably won’t come back, which will then result in lower profits and ultimately a failing business. The bottom line is that you need to treat each and every customer who walks in through the doors with respect. Make it a point to greet them with a friendly “hello” and say “good bye” or “have an nice day” when they are leaving.

Strong customer relationships will prove to be one of your most valuable tools as a jewelry store owner, so take full advantage of it when your customers are shopping around. Don’t be afraid to spark up a conversation with them. You more friendly you are with your customers, the stronger the relationship will be.

Pitfall #3 – Poor Pricing

A third pitfall that drags many jewelry stores down is poor pricing. When prices are set too low, you simply aren’t going to make enough profit to continue running a business. On the other hand, pricing your inventory too high will turn customers away. There’s a happy medium that you need to find to turn a profit while keeping your customers happy. Keep your inventory reasonably prices, but not so much that it results in a loss of store profits.

If you have any questions at all about setting up a jewelry display, please give us a call at 800.241.6897 or email us at

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Retail Jewelry Store Security and Theft Prevention

Photoxpress_5482646Security and theft prevention are two critical aspects of running a successful retail jewelry store. Overlooking or simply brushing off these aspects will ultimately result in a loss of profits. Far too many store owners believe they are safe from theft due to their location. The truth, however, is that no retail store is completely safe from theft. As an owner, it’s your responsibility to take the necessary actions to reduce the chance of theft in your store. In this post, we’re going to cover some simple and effective techniques for improving store security.

Before you even think about opening a retail jewelry store, you should first consult with an insurance provider. With the price of certain jewelry pieces exceeding into the tens of thousands of dollars, perhaps much more, you can’t run the risk of taking such a hard financial hit. Insuring your most expensive pieces of jewelry will give you the peace of mind knowing that you’ll be reimbursed financially in the event of theft.

Security Cameras

A state-of-the-art security camera system is necessary to help reduce the chance of theft. Just the sight of the security cameras alone is enough to dissuade some potential thieves from lifting items from your store. Don’t just choose any security cameras, though, but instead choose ones that send footage to a remote location, such an external hard drive. Doing so will keep the footage preserved an in tact in the event of a theft.

Also, it’s recommended that you strategically set up your security cameras to cover every square foot of space in your store. Maintaining a full bird’s eye view will make it difficult for customers to steal items without being seen on camera.

Glass Display Cases

Of course, we can’t talk about theft prevention in retail stores without mentioning glass display cases. These incredibly beneficial fixtures offer the perfect way to safely store jewelry in a way that customers can still view it. Although they are useful for a number of different store types, they work exceptionally well for jewelry stores. Glass display cases keep valuable items safely protected behind a sheet of shatter-resistant glass where customers are able to view it.

Another advantage of using glass display cases is their ability to illuminate product. Some of the models you’ll find come with built-in light systems. After plugging it into a standard wall outlet and flipping the switch, the display case will illuminate your jewelry, allowing customers to see intricate details that would otherwise go unnoticed.

Training Your Employees

Training your employees the basics of theft prevention and security is also important. Teach them how to properly store and lock up valuable jewelry items as well as dealing with customers. Leaving cases, safes and vaults unlocked is a bad habit that could result in theft. As a store owner, you must stress the importance of locking up your inventory. This alone will greatly reduce the risk of theft from happening in your store.

If you have any questions at all about setting up a jewelry display, please give us a call at 800.241.6897 or email us at

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Comparing The Different Types of Jewerly Display Cases

jewelrydisplayDo you own, manage or otherwise operate a retail jewelry business? If so, you’re probably well aware of the importance of display cases. The right display cases will enhance the aesthetics of your jewelry while also keeping them safe and secure from potential shoplifters.

Glass Jewelry Display Cases

Many jewelry store owners prefer glass display cases due to their simplicity and stylish appearance. These cases are typically constructed with multiple panes, giving it additional strength and durability. With that said, glass is still susceptible to breakage when enough force is exerted.

Acrylic Jewelry Display Cases

Acrylic jewelry display cases have become a popular alternative to glass. Although it looks nearly identical to glass, there are some key differences between the two types of display cases. Acrylic is constructed from acrylic acid, giving it certain properties which are similar to plastic. One of the most noteworthy characteristics of acrylic is its strength, as it doesn’t crack or shatter under pressure. This alone is reason enough for many store owners to choose it over other types of jewelry display cases.

Acrylic is also significantly lighter than glass. A display case made of acrylic material is certain to weight less than a glass model. Most store owners probably won’t move their display cases around once they are set up; therefore, the weight of a case shouldn’t be a key factor in your purchasing decision.

Metal Jewelry Display Cases

A third type of jewelry display case is metal. Metal display cases offer a high level of strength and durability combined with a modern appearance that’s not found in neither glass nor acrylic. The actual metal may consist of aluminum, steel, or various alloy combinations. Of course, metal display cases typically feature either a glass or acrylic window frame to allow shoppers to view its contents.

Hopefully, this will give you a better idea of the different types of jewelry display cases available. So, which display case should you choose? All three types are excellent choices with their own unique advantages. Take the time to familiarize yourself with the different types of jewelry display cases and choose the one that’s best suited for your particular needs. If your store currently contains a modern, metallic decor, then a similar metal jewelry case would likely be the best option.

If you have any questions at all about jewelry display cases, please give us a call at 800.241.6897 or email us at

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