Tips For Creating an Effective Window Display
Window displays offer a highly effective way for retail stores to display their garments, accessories and other products. Instead of placing them on shelves and hanging racks, store owners can set up their products in a more realistic manner to which shoppers can relate. And when shoppers see the product in this light, it triggers an innate response that often results in higher sales. But how do you create an effective window display?
Start With a Plan
An effective window display begins with a detailed plan. Ask yourself, what do I hope to accomplish with my display? Perhaps you want to showcase new products, or maybe you want to draw more shoppers into your store (or a combination of the two). You need a clear objective before you begin to actually create your display.
Create a Budget
The next step in creating a window display is to set, and follow a budget. From purchasing mannequins to installing new lighting and fixtures, creating window displays isn’t cheap, nor is it easy. However, you have to think of it as an investment that pays off in the long run. You may not recoup your costs immediately, but it will eventually prove well worth the investment.
The Importance of Lighting and Colors
Colors and lighting play a key role in window displays. You have to remember that shoppers pass by numerous window displays on each shopping trip they take, so it’s up to you to catch their attention. The use of bold colors with ample lighting can help you achieve this, capturing shoppers’ attention and drawing them into your store. Some lighting ideas to consider using in your window display includes track lighting, wall sconces, floor lamps, and overhead fixtures. Choose a high-powered, adjustable light that allows you to focus the illuminating beam on your display.
Contact Product Vendors
Don’t be afraid to reach out to product vendors for help with your window display. You might be surprised to learn that some product vendors will help you set up displays containing their products for free. After all, it’s in their best interest to push their product. In addition to offering their physical labor and expertise, vendors may also provide your with visual merchandising material such as cardboard cut-outs, signs, promotional banners, etc.
Once you’ve set up your window display, pay close attention to its impact on foot traffic and sales. If you notice a positive change, don’t touch it. If it has a negative impact, try changing some of the elements. Through trial and error, you’ll eventually find the ‘perfect’ display that drives traffic and sales.
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