Merchandising Tips for Retail Apparel Stores

hanger-970890_960_720Retail apparel is a dynamic market, ever-changing market that evolves with each passing year. Fashion trends come and go, and as such, retailers must utilize the latest merchandising techniques to appeal to their target audience. So if you’re looking to increase sales, keep reading for some helpful merchandising tips.

Make Your Displays BIG

When it comes to visual merchandising displays in retail apparel stores, bigger displays typically yield a stronger response by shoppers. They are easier to see, making them more effective at capturing shoppers’ attention. And when shoppers see your product displays, you’ll have an easier time converting them into paying customers.

Go Beyond Four Themes

Some apparel retailers stick with four basic themes in their visual merchandising displays: spring, summer, fall and winter. But there’s no rule stating that you must limit yourself to only using seasonal themes such as this. On the contrary, you can reach a larger audience by using other themes. When it’s time for school to start, for instance, try using a back-to-school theme in your designs. Doing so creates a direct connection with parents who are out shopping for new school clothes for their children.

Use Supporting Elements

Details can make or break a visual merchandising display. While this rule holds true for all stores, it’s particularly true for apparel stores. You want to present your apparel products in the most appealing, natural manner possible. To achieve this goal, the right supporting elements must be included. If you are designing a dress display, for instance, add subtle details like high-heeled shoes, bright lights and handbags. This makes the display more relatable to shoppers, which should have positive impact on their purchasing decisions.

Change it Up

Even if your store’s current layout and product designs are having a positive impact on sales, you should still get into the habit of changing them on a regular basis. Over time, shoppers will grow tired of seeing the same designs, which can subsequently lead to an ineffective merchandising strategy. By changing your store’s designs, however, you’ll keep shoppers interested and engaged. So, how often should you change your store’s designs? There’s really no easy answer to this question, as no two apparel stores are the same. With that said, a good rule of thumb is to make at least some changes to your store’s designs every month.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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How a Retail Store’s Layout Affects Shopping Behavior

dolls-1077237_960_720A retail store’s layout will directly affect the behavior of its shoppers. Store owners who neglect to create an appealing, functional layout will suffer from fewer sales. But that’s just one of the many ways in which a store’s layout affects shopping behavior. To learn more about this link, and how to optimize your store’s layout, keep reading.

Color

Arguably, one of the most important elements in a retail store’s layout is the color. Colors can make or break a store’s layout. When the right colors are used, it creates an appealing, welcoming environment that encourages shoppers to take action. And when shoppers are engaged, they are more likely to buy a product (or several). On the other hand, the wrong color combination will have the opposite effect, creating gloom and negative energy that discourages shoppers from taking action.

Generally speaking, it’s best to focus your store’s layout around warm colors like orange, red and yellow. Warm colors are said to provide a sense of excitement while also encouraging shoppers to make purchases. According to Van Rompay et al.,. 2011, shoppers that enjoy excitement also prefer these colors. Cool colors, on the other hand, provide a sense of calmness and security.

Space

In addition to using the right color combination, store owners should also design their store’s layout to maximize its available space. When a store is cluttered and messy, shoppers are less likely to make a purchase. But when a store is properly organized and features plenty of “waling space,” shoppers will feel more comfortable making a purchase. So if you haven’t done so in a while, reevaluate your store’s layout to determine if it needs adjusting. Shuffling some shelves, pegboard, mannequins and other elements around can make a big difference in terms of space.

Product Displays

Place yourself in the shoes of an average shopper and ask yourself: how do the product displays affect my shopping behavior? Product displays serve a few basic purpose: they attract shoppers’ attention on specific products; they guide shoppers to the appropriate department; and they enhance shoppers’ overall experience in the store. If your product displays fail to accomplish any of these three goals, perhaps you should change them.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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Are You Making these Mistakes with Your Product Displays?

sale-685007_960_720If you run or otherwise a manage a retail store, you are probably well aware of the importance of maintaining product displays. Whether your store sells clothing, handbags, accessories, electronics, pet supplies or any other consumer goods, you need to display your product in a manner that appeals to shoppers. Unfortunately, many store owners take the wrong approach with their product displays, minimizing the otherwise positive benefits associated with visual merchandising. So, are you guilty of making the following mistakes with your store’s product displays?

Not Changing Product Displays Regularly

Even if your product display is currently attracting shoppers and getting their attention, you will eventually need to change it. Shoppers grow tired of seeing the same display time after time, in which case they’ll ignore it. To prevent this from happening, try to get into the habit of changing your product displays on a regular basis. Shuffling the displays around and using different mannequins and fixtures can make a world of difference, increasing engagement and ultimately generating more sales for your store.

Setting up Displays in Irrelevant Areas

Consider the location of your product displays in relation to the actual product being advertised. A display featuring men’s clothing, for instance, shouldn’t be set up in the women’s clothing department — or vise-versa. Store owners should set up displays in or next to the area in which the product is located. When a shopper sees a product that he or she wants to buy, they’ll search for it near the display. Failure to place the display near the associated product could result in a loss of sales.

No Theme or Story

Every retail product display should center around a theme or story. Remember, you want shoppers to picture themselves using the product. In order to accomplish this, you’ll need to design your product displays around a central idea.

Poor Color Combinations

Colors can make or brake a store’s product display. Using too many dark colors, for instance, will draw shoppers’ attention away from the display. Of course, using too many bright colors with no real contrasting element has a similar effect. Choose a color combination for your product displays that’s attractive, eye-catching and matches with the surrounding elements. It may take some trial and error, but you’ll eventually find the perfect combination that works for your store.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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Visual Merchandising Tips for Shoes

fashion-1284496_960_720Whether your retail store specializes in footwear or simply sells shoes as part of its overall product selection, you’ll want to display them in the most appealing manner possible. When shoes are properly presented, shoppers will be more likely to buy them. Unfortunately, many store owners overlook the importance of visual merchandising, tossing their shoes on a large shelves that offer little-to-no aesthetic appeal. Even if the store generates some sales, chances are it can improve its numbers by practicing some basic visual merchandising steps.

Lighting

When presenting shoes in a retail store, it’s important to illuminate them with adequate lighting. If there’s little-to-no lighting, shoppers won’t be able to see all of the subtle details; thus, you’ll have a harder time convincing them to purchase the shoes. A simple solution to this problem is to use track lighting to illuminate specific areas of a shoe presentation. Track lighting can be focused to shine its light down onto your shoe displays, enhancing its details while making them more attractive to prospective buyers.

Acrylic Shoe Risers

In addition to using the right lighting, you should also consider using acrylic shoe risers to present your store’s footwear. As the name suggests, acrylic shoe risers are multi-tiered platforms made of transparent acrylic material that’s used to present shoes. Shoes are placed on top of the platforms, allowing shoppers to see them more easily. It’s a relatively simple and inexpensive way to display shoes, but it can make a world of difference in terms of sales and shopper interaction. Acrylic shoe risers capture shoppers’ attention, encouraging them to pick up and try on the shoes. In turn, shoppers are more likely to buy the presented shoe.

Shoe Shelves for Slatwall

Slatwall is among the most versatile types of fixtures for a retail store. It can be used to present a wide variety of products, including shoes. But if you really want to take advantage of slatwall, it’s recommended that you use compatible “shoe shelves.” These shelves are inserted into the slatwall, at which point shoes can be displayed on top. By placing the shoes at or around eye-level, more shoppers will see them. Slatwall shoe shelves are a smart investment for any retail store owner who sells shoes, so make them a part of your visual merchandising strategy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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How Music Can Drive More Retail Sales

according-to-214445_960_720The term “visual merchandising” is somewhat of a misnomer, because it’s not limited strictly to visual elements. Visual merchandising refers to the process of presenting a product or products in the most appealing manner possible, usually with the intent to attract more shoppers and generate more sales. While this can done using visual elements like signs, colors and mannequins, it can also be done using music and sounds.

According to one study Donovan and Rossiter, 1982, music affects shoppers’ behaviors via the pleasure-arousal-dominance (PAD) model. Researchers discovered that the type of music played in a store affects shoppers’ mood and behavior. When a store played music that was appealing to the part of the brain that’s associated with pleasure, it triggered a release of hormones and chemicals like oxytocin, dopamine and serotonin, all of which are associated with feelings of happiness.

Playing music also offers the benefits of increased shopper satisfaction. Whether they realize it or not, shoppers want to enjoy their shopping experience — and this means engrossing themselves in the environment. There’s more to a shopping environment that just visual elements, however; the shopping environment consists of visual elements, music and sounds, and even smells. By incorporating all of these elements into your visual merchandising efforts, you’ll improve shopper satisfaction, which should have a positive impact on your sales.

So, what type of music should you play in your retail store to drive more sales and boost shopper satisfaction? It really depends on the type of retail store as well as the store’s target demographic/audience. With that said, however, it’s generally best to focus on music with positive vibes and an upbeat tempo. Playing slow music and sounds with an equally slow tempo may have a negative impact on shoppers’ mood, discouraging them from taking action and buying your store’s product.

A separate study conducted by researchers at the Association for Consumer Research reinforced this belief, finding that loud music with a fast tempo encourages shoppers to move around with greater purpose while subsequently spending more time buying and less time shopping. So if you’re looking to boost sales (and you probably are), it’s recommended that you play music with a fast tempo for maximum results. This, along with traditional elements and practices of visual merchandising, will go a long ways in boosting sales

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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