Going Green in the Retail: Eco-Friendly Tips for Retailers

recycle-29933_960_720“Green” is more than just a color; it refers to acts and practices that encourage environmentally friendly decisions and greater sustainability of resources. Retailers can benefit from going green in several different ways. It reduces waste, promotes efficiency, and most importantly, it sends a positive message to customers and the community at large. So, what are some of the different ways that you can go green with your retail store?

Recycle

Among the easiest ways to go green is to recycle. Retail store owners and their employees can break down boxes, for instance, placing them aside for a recycling pickup. Other items that can be recycled includes glass, plastic and aluminum, although you’ll probably have more cardboard from product shipments than any other material. Contact some of the local recycling centers around your store to see if they offer free pickups. Many facilities will gladly visit your store to pick up recycled materials, and some of them may even pay you for it.

Energy-Efficient Lighting

The right lighting can also promote a greener, more Eco-friendly retail store. Rather than using incandescent bulbs, consider switching to either compact fluorescent light (CFL) or light-emitting diode (LED), both of which last longer and use less energy than their counterpart. While it’s true that incandescent bulbs are the cheapest, often costing just a couple bucks a piece, they have a very short lifespan, often running for just 1,200 hours. In comparison, CFL bulks will run for approximately 8,000 hours, making them well worth the investment.

Reduce Energy Usage

Here are some ways to go green while reducing your store’s energy usage:

  • Use a programmable thermostat to turn off heating/cooling when the store is unoccupied.
  • Have your store inspected for “thermal leaks,” adding extra insulation when necessary.
  • Encourage employees to turn off the lights when they leave.
  • Have HVAC system maintenanced annually for maximum efficiency.
  • Install additional windows to allow natural light into your store during the daytime.
  • Monitor energy usage for spikes.

Green Visual Merchandising

Of course, you can also implement green practices into your store’s visual merchandising. This includes the use of recyclable materials, minimizing waste, and adding natural elements like plants to your displays.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Jewelry Display and Presentation 101

wedding-rings-1163321_960_720Retail jewelry is a multibillion-dollar industry that continues to grow larger with each passing year. From diamond engagement rings and wedding bands to bangles, bracelets, earrings and more, consumers will always be searching for new jewelry. But as a store owner, you must present your products in a positive manner that encourages shoppers to buy them. So, here are some jewelry presentation tips to apply in your store.

Use Tiered Displays

Tiered Displays such as the Three-Tier Acrylic Jewelry Display are an excellent addition to any jewelry store. They can be used to display necklaces and bracelets alike, allowing customers to see exactly how the product looks when worn. And because they are made of high-grade acrylic, you can rest assured knowing that it will withstand the hands of time. Acrylic is incredibly strong yet also lightweight, making it the perfect choice for your store’s jewelry displays.

Lighting

Don’t underestimate the impact that lighting has on your jewelry displays. If shoppers are unable to see the full details of your jewelry, they may not purchase it. A well-lit display will naturally encourage higher sales by illuminating the products so they are more appealing. Consider using a glass or acrylic display case that features a built-in light.

Rotating

Another helpful tool for store owners is rotating jewelry displays. Carousal-style displays, for instance, are a great way to present multiple products in a more interactive manner. Shoppers can turn the display to see different pieces, which promotes a higher level of engagement while ultimately having a positive impact on sales.

Ring Displays

Rather than placing rings under a traditional flat display, consider using a special ring display in which multiple levels are featured. Not only does this encourage greater visibility of your products, but it also saves space

Protect High-Dollar Jewelry

Of course, store owners should also take precautions to protect their high-dollar products from theft. It’s not something that most jewelry store owners want to think about, but theft is a very real possibility. Statistics show that approximately 1 in 11 people have shoplifted at some point during their lives. To reduce the risk of shoplifting occurring in your store, it’s recommended that you implement security measures like video surveillance, convex mirrors, and an alarm system.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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How Visual Merchandising Impacts Retail Sales

store-984393_960_720Visual merchandising is a catch-all term used to describe the way in which products are presented in a store. Whether your store sells apparel, jewelry, electronics, sporting goods, or any other consumer product(s), chances are its sales are being influenced by visual merchandising.

When you first step foot into a store, your eyes will be drawn to a nearby product display. Perhaps this is a mannequin dressed in the store’s latest apparel, or maybe it’s a slatwall grid featuring seasonal products. Regardless, visual merchandising displays such as this are designed to draw shoppers’ attention, guiding them towards specific products. And when a shopper is focused on a particular product, he or she will be more likely to purchase the respective product.

Visual merchandising is also useful for selling excess inventory. Retail store owners know all-too-well the problems of “overstock” inventory. If there’s a stockpile of a product in your store’s back room that’s taking up valuable space, you’ll need to move it, and fast. The longer it sits there, the more space it’s going to waste — space that could be used for storing other products. You can move excess inventory, however, through the use of visual merchandising. Displaying the product in your store’s window will encourage shoppers to buy it, as they’ll see exactly what the product looks like up close.

Retailer should engage in visual merchandising practices to maximize sales and promote a higher level of customer satisfaction. Investing just a small amount of your time and resources into visual merchandising will have a positive impact on sales while allowing shoppers to feel more confident with their purchase.

Here are some visual merchandising tricks and techniques to maximize your store’s sales:

  • When displaying clothes and apparel, make sure the garment is clean and pressed.
  • Create a central “theme” around your product displays.
  • Change your product displays on a regular basis, rotating new products and incorporating new design elements.
  • Measure shoppers’ response to your product displays. Are shoppers buying more of the product now that’s displayed differently?
  • Use bold colors like red and yellow to draw attention to your product displays.
  • Contact your product manufacturers and/or distributors to see if they offer assistance with product displays.
  • Use lighting to illuminate your product displays and make them more visible.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Retail Tips: How to Improve Customer Satisfaction

counter-309880_960_720Maintaining a high level of customer satisfaction is essential in the retail industry. If customers aren’t happy with their experience, it’s doubtful they’ll return to make future purchases. So, what steps can you take to ensure a high level of customer satisfaction in your retail store?

Reduce Checkout Wait Times

One simple way to boost customer satisfaction in the retail industry is to reduce checkout wait times. When shoppers are forced to wait 15+ minutes just to pay for an item, they may think twice before returning. While long checkout times are bound to occur — especially during the holidays — store owners and managers can keep them running smoothly by hiring additional staff and training those employees to work fast.

Offer Self Checkout

You may have already seen them at various retail stores: self-checkout lanes. While they require some initial upfront investment, adding self-checkout lanes to your retail store will have a positive impact on customer satisfaction. It allows shoppers to checkout and pay for their items without having to wait in the normal lines. Subsequently, offering shoppers a self-checkout option will almost certainly have a positive impact on their satisfaction.

Greet Shoppers

When a shopper first enters your store, an employee should be there to greet him or her with a friendly “hello, how are you doing today?” And when this shopper leaves, an employee should tell them “thanks for the shopping.” It only takes a few minutes to greet shoppers, but doing so will leave a lasting, positive impression. Shoppers want to feel acknowledged and welcome when they shop, which is why it’s important to greet them and wave them goodbye.

Allow Flexible Returns

Last but not least, create a flexible return policy so shoppers aren’t forced to jump through hoops just to return a product. Charging customers a 15% restocking fee may sound like a helpful way to recoup costs, but it leaves a negative mark on shoppers. As such, it’s recommended that you allow flexible returns to boost customer satisfaction in your store.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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