3 Ways to Attract Shoppers to Your Store

shopping-mall-509536_960_720Looking to attract more shoppers to your store? Sure you are! Conventional wisdom should lead you to believe that more shoppers will translate into more sales, which is the primary goal of most retail stores and businesses. But enticing shoppers to enter a store isn’t always an easy task. Maybe they are heading to a different store? Or perhaps they aren’t interested in what your store sells? Regardless, there are certain steps that you can take to grab consumers’ attention and encourage them to enter your store.

Time-Sensitive Sales and Promotions

Arguably, one of the easiest and most effective ways to attract shoppers to your store is to host a time-sensitive sale or promotion. For instance, you could host a “spring sale” in which all products are 20% off until the end of spring. This creates a sense of urgency, compelling shoppers to enter your store and buy the advertised product or products while they are still on sale.

Re-Grand Opening

Just because your store has already had a grand opening doesn’t necessarily mean that you can’t throw a second one. On the contrary, re-grand openings are an excellent way to draw attention to your store while increasing its traffic and sales in the process. You can even spread the word about your store’s re-grand opening to local media outlets and newspaper, some of whom may run the story to generate even more publicity for your store.

Update the Window Displays

When was the last time that you updated your store’s window displays? If it’s been several weeks or longer, perhaps it’s time for a change. Shoppers grow tired of seeing the same products and visual merchandising elements displays in windows time after time. So even if your store had an effective window display that encouraged shoppers to take action, its benefits will begin to diminish given enough time. To prevent this from happening, you should get into the habit of changing your store’s window display on a regular basis, updating it with new products and visual merchandising elements. A fresh window display will grab shoppers’ attention, attracting them into your store — and once they are inside your store, you’ll have an easier time selling them your products. It’s just that simple.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Retail Tips: How to Improve Customer Satisfaction

counter-309880_960_720Maintaining a high level of customer satisfaction is essential in the retail industry. If customers aren’t happy with their experience, it’s doubtful they’ll return to make future purchases. So, what steps can you take to ensure a high level of customer satisfaction in your retail store?

Reduce Checkout Wait Times

One simple way to boost customer satisfaction in the retail industry is to reduce checkout wait times. When shoppers are forced to wait 15+ minutes just to pay for an item, they may think twice before returning. While long checkout times are bound to occur — especially during the holidays — store owners and managers can keep them running smoothly by hiring additional staff and training those employees to work fast.

Offer Self Checkout

You may have already seen them at various retail stores: self-checkout lanes. While they require some initial upfront investment, adding self-checkout lanes to your retail store will have a positive impact on customer satisfaction. It allows shoppers to checkout and pay for their items without having to wait in the normal lines. Subsequently, offering shoppers a self-checkout option will almost certainly have a positive impact on their satisfaction.

Greet Shoppers

When a shopper first enters your store, an employee should be there to greet him or her with a friendly “hello, how are you doing today?” And when this shopper leaves, an employee should tell them “thanks for the shopping.” It only takes a few minutes to greet shoppers, but doing so will leave a lasting, positive impression. Shoppers want to feel acknowledged and welcome when they shop, which is why it’s important to greet them and wave them goodbye.

Allow Flexible Returns

Last but not least, create a flexible return policy so shoppers aren’t forced to jump through hoops just to return a product. Charging customers a 15% restocking fee may sound like a helpful way to recoup costs, but it leaves a negative mark on shoppers. As such, it’s recommended that you allow flexible returns to boost customer satisfaction in your store.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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