Looking to attract more shoppers to your store? Sure you are! Conventional wisdom should lead you to believe that more shoppers will translate into more sales, which is the primary goal of most retail stores and businesses. But enticing shoppers to enter a store isn’t always an easy task. Maybe they are heading to a different store? Or perhaps they aren’t interested in what your store sells? Regardless, there are certain steps that you can take to grab consumers’ attention and encourage them to enter your store.
Time-Sensitive Sales and Promotions
Arguably, one of the easiest and most effective ways to attract shoppers to your store is to host a time-sensitive sale or promotion. For instance, you could host a “spring sale” in which all products are 20% off until the end of spring. This creates a sense of urgency, compelling shoppers to enter your store and buy the advertised product or products while they are still on sale.
Just because your store has already had a grand opening doesn’t necessarily mean that you can’t throw a second one. On the contrary, re-grand openings are an excellent way to draw attention to your store while increasing its traffic and sales in the process. You can even spread the word about your store’s re-grand opening to local media outlets and newspaper, some of whom may run the story to generate even more publicity for your store.
Update the Window Displays
When was the last time that you updated your store’s window displays? If it’s been several weeks or longer, perhaps it’s time for a change. Shoppers grow tired of seeing the same products and visual merchandising elements displays in windows time after time. So even if your store had an effective window display that encouraged shoppers to take action, its benefits will begin to diminish given enough time. To prevent this from happening, you should get into the habit of changing your store’s window display on a regular basis, updating it with new products and visual merchandising elements. A fresh window display will grab shoppers’ attention, attracting them into your store — and once they are inside your store, you’ll have an easier time selling them your products. It’s just that simple.
If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.