Visual Merchandising Tips for Boutiques

store-984393_960_720Running a successful boutique isn’t always an easy task. Unlike larger retail stores, boutiques typically work with a smaller inventory and limited store space. But even with these limitations, boutique owners can still attract new customers and boost sales by embracing visual merchandising practices. Here are some visual merchandising tips to help your boutique succeed.

Less is More

Don’t assume that you must include a large number of visual elements in your store’s design. On the contrary, focusing on just a few main visual elements will likely prove more beneficial. Boutique owners and managers should follow the “less is more” approach by sticking with a few select elements in their layout. Doing so avoids clutters while creating a stronger connection with shoppers.

Use Warm Colors

We’ve talked about this before on our blog, but it’s worth mentioning again that colors can have a direct influence on shoppers’ decision to buy a product. Black and other dark colors tend to create a gloomy atmosphere that discourages shoppers from buying. On the other hand, warm and bright colors like red, orange, yellow and variations thereof have the opposite effect by triggering a visceral response in shoppers that encourages them to buy. So when designing your store’s layout, stick with warm colors.

Cross-Sell

If you aren’t cross-selling merchandise in your boutique, you are missing out on one of the easiest ways to boost sales. This, of course, is something that visual merchandising can help you achieve. For apparel boutiques, for instance, you could display handbags next to dresses. If a shopper is interested in a dress, she may also be interested in buying a new handbag, making this an effective visual merchandising tactic to boost sales.

Display Products at the Right Time

Visual merchandising is all about timing. If you time your designs and visual merchandising elements right, you’ll reap the benefits of more sales. Think about what products and items customers are currently interested in and display them throughout your store. During the summer, for instance, customers may be interested in buying swimsuits, shorts, v-neck t-shirts, etc. And during the winter, they’ll probably be interested in cold-weather apparel like sweaters, jeans and jackets. By reflecting your store’s layout to the current seasons and trends, you’ll experience more sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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3 Ways to Attract Shoppers to Your Store

shopping-mall-509536_960_720Looking to attract more shoppers to your store? Sure you are! Conventional wisdom should lead you to believe that more shoppers will translate into more sales, which is the primary goal of most retail stores and businesses. But enticing shoppers to enter a store isn’t always an easy task. Maybe they are heading to a different store? Or perhaps they aren’t interested in what your store sells? Regardless, there are certain steps that you can take to grab consumers’ attention and encourage them to enter your store.

Time-Sensitive Sales and Promotions

Arguably, one of the easiest and most effective ways to attract shoppers to your store is to host a time-sensitive sale or promotion. For instance, you could host a “spring sale” in which all products are 20% off until the end of spring. This creates a sense of urgency, compelling shoppers to enter your store and buy the advertised product or products while they are still on sale.

Re-Grand Opening

Just because your store has already had a grand opening doesn’t necessarily mean that you can’t throw a second one. On the contrary, re-grand openings are an excellent way to draw attention to your store while increasing its traffic and sales in the process. You can even spread the word about your store’s re-grand opening to local media outlets and newspaper, some of whom may run the story to generate even more publicity for your store.

Update the Window Displays

When was the last time that you updated your store’s window displays? If it’s been several weeks or longer, perhaps it’s time for a change. Shoppers grow tired of seeing the same products and visual merchandising elements displays in windows time after time. So even if your store had an effective window display that encouraged shoppers to take action, its benefits will begin to diminish given enough time. To prevent this from happening, you should get into the habit of changing your store’s window display on a regular basis, updating it with new products and visual merchandising elements. A fresh window display will grab shoppers’ attention, attracting them into your store — and once they are inside your store, you’ll have an easier time selling them your products. It’s just that simple.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Mannequins vs Rolling Racks for Retail Apparel Stores

fashion-1031469_960_720While visual merchandising is essential for all retail brick-and-mortar stores and business, it’s particularly important for apparel stores. Shoppers want to see how a particular shirt, dress or other garment looks before buying it. Therefore, apparel stores must present their products in the most attractive manner possible. There are several different ways to display garment in an apparel store, although the two most common involve the use of mannequins and rolling racks.

A rolling racks (as shown in the image to the right) is exactly what it sounds like: a large rack, typically featuring a single rod, with wheels on the bottom. They are inexpensive, versatile, and can be used to display a number of different garments. Furthermore, rolling racks are easy to move around from end of the store to the other. If you get tired of displaying your garments in a particular area of your store, just push the rolling rack to a new area.

There are a few drawbacks to rolling racks, however, one of which is the simple fact that shoppers cannot fully see their garments. Sure, shoppers can see the outside of the garments, but this doesn’t offer the same effect as seeing the entire garment. Another problem associated with rolling racks is their restriction on the type of garments that can be displayed. If the garment cannot be placed on a clothes hanger, it generally cannot be used on a rolling rack. This means jeans, shorts and other pants are usually not suitable for use on a rolling rack.

An alternative to displaying your store’s garments on a rolling rack is to use a mannequins. Unlike rolling racks, mannequins present garments in their entirely, allowing shoppers to see exactly how the garment looks when worn on the human body. Mannequins can also be used to display jeans, shorts, pants and other garments and accessories that cannot be displayed on a rolling rack.

Mannequins, however, are limited in terms of the number of garments they can display. A rolling rack may hold several dozen garments, whereas a mannequin is generally best used with a single outfit.

There are both pros and cons associated with rolling racks and mannequins. Rather than choosing one or the other, why not use them both in your store?

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Visual Merchandising Trends to Watch

8062204_970b8fb497_zVisual merchandising is an essential step in running a successful business. The term refers to the way in which products are displayed. But visual merchandising isn’t static, rather it’s dynamic and ever-changing. Here are some of the top visual merchandising trends to watch.

Incorporating Multiple Senses

Although the name would suggest otherwise, visual merchandising isn’t restricted to visual elements. Many retailers are now incorporating multiple senses into their respective stores in an effort to connect with shoppers and generate more sales. The apparel retailing giant Abercrombie & Fitch, for instance, uses its Fierce line of men’s cologne to create a pleasant aroma for shoppers, encouraging them to purchase the product. Even car dealers use scents to help sell their cars. And this isn’t a trend that will be going away anytime soon, as analysts believe the use of multiple senses will become even more commonplace among retailers and business owners.

Eco-Friendly/Sustainability

Another visual merchandising trend that you can expect to see more of in the years to come is a focus on eco-friendly and sustainable practices. Starbucks is among the hundreds of businesses which are emphasizing the importance of sustainability in their visual merchandising practices, including this practice in their textures, themes, store designs, concepts and more. Retail apparel stores are also embracing the use of eco-friendly and sustainable practices, as it creates a positive image for their respective brands.

Simplistic Designs

Of course, there’s also a growing trend towards the use of simple merchandising displays. Instead of creating large and complex displays, retailers are shifting their focus to smaller and more simplistic displays. This allows for a more efficient use of space while creating a narrow focus in the process.

Warm Colors

We talked about this in a previous blog post, but your choice of colors will play a direct role in shoppers’ buying decisions. A visual merchandising trend that’s currently gaining momentum among retailers is the use of warm colors, such as tangerine, magenta, red, sunset orange, etc. Warm colors such as these are energetic and uplifting, and there’s some belief that it encourages shoppers to buy. Whether or not there’s any truth to this statement remains to be seem, but warm colors are becoming a mainstay in visual merchandising.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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