Slatwall Tips and Tricks for Retail Stores

fashion-1031469_960_720Slatwall is an invaluable tool for retail store owners and visual merchandisers. They allow stores to display product in a more appealing and efficient manner, resulting in higher sales. But there’s a right way and a wrong way to use slatwall. For some essential tips and tricks on how to effectively use slatwall in your store, keep reading.

Choose a Color that Matches Your Store’s Decor

When shopping for slatwall, it’s recommended that you choose a color that matches your store’s existing decor. If your store has a rustic maple decor, then you should stick with a similar style of slatwall. Some store owners assume that slatwall is only available in a single “brown” color, but this isn’t the case. You can find it several different colors, including maple, cherry, paint grade, and white melamine.

Leave Space in Front

One of the reasons why slatwall is such a popular fixture for retail stores is because it maximizes space by leveraging the power of the walls. Rather than leaving your walls plain, you can hang up shirts, jackets, dresses or other products — assuming there’s slatwall present. But if you intend to use slatwall for this purpose, you need to leave clearance in front, keeping it clean and free of any product or fixtures. Cluttering the front of your slatwall with products may restrict shoppers from accessing it, in which case it’s going to prove beneficial in driving new sales.

Measure Products Before Hanging

Try to get into the habit of measuring the size of your products before hanging them on slatwall. Ideally, you want to leave just an inch or two of space between each product hanging from your slatwall. If there’s too much space between your products, it will not only look awkward, but it also restricts your ability to display other products. Using a measuring tape, identify the height and width of your product, using this information to plan your slatwall display in the most efficient manner possible.

Go High

Hanging product high on the slatwall can yield a higher level of visibility, as shoppers throughout the store may see it regardless of their location. When a product is hung at eye-level, only shoppers who are nearby will see it. Granted, shoppers may need assistance to retrieve products placed high on slatwall, but this is a simple yet effective strategy for drawing attention to high-end products like coats, jackets and dresses.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Things to Consider When Choosing Mannequins for Your Store

mannequins-235769_960_720The way in which products are displayed in a store will directly impact the customers’ buying decisions. Sure, it’s probably easier to toss apparel on a shelf and call it a day, but this doesn’t present them in the most attractive manner possible. As such, shoppers are less likely to purchase the items. A better solution is to display garments and fashion accessories on a mannequin.

Male or Female

There are several things to consider when choosing mannequins for your store, one of which is gender. Mannequins are available in male, female and unisexual genders. If you operate a store that only sells women’s apparel, you should stick with a female gender mannequins. On the other hand, if your store sells primarily men’s clothing and accessories, male gender mannequins would work best.

Full Body or Partial?

Something else to consider is whether to choose a full-body or partial-body mannequin. Full-body mannequins, as the name suggests, feature an entire body, complete with the torso, head, legs and arms. Partial-body mannequins may only have a torso and head. If you intend use your new mannequin to display jewelry or other small accessories, a partial-body mannequin may suffice. For garments, however, you’ll probably want to stick with a full-body mannequin for maximum benefit.

Are They Adjustable?

Mannequins typically fall under one of two different categories: stationary, meaning their legs and arms cannot be moved, and adjustable, meaning the limbs can be adjusted. Adjustable mannequins are great for creating themes in a window display or throughout your store. Because the arms and legs move, you can create unique poses with your mannequins to capture the attention of shoppers. Keep in mind, however, that adjustable mannequins such as this tend to cost more than their stationary counterpart.

Additional Features

Mannequins have come a long ways over the years. Some of the newer ones are equipped with features like stereo speakers, which can be used to play music in a store.

How Much do They Cost?

Of course, you should consider the price when choosing mannequins for your store. Depending on the brand, size and features, the cost of a new mannequin can range anywhere from a couple hundred bucks to several thousand dollars.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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3 Tips for Creating a Stunning Window Display

tailor-633102_960_720As the saying goes, “you only get one chance to make a good first impression” holds true in the retail industry. When a new shopper approaches your store, he or she will likely see your window display first. Depending on how it’s designed, this can either help or hurt your efforts to convert the shopper into a paying customer. To increase your chances of success, you should follow these tips for creating a stunning retail window display.

Choose a Theme

We’ve talked about this before on our blog, but it’s worth mentioning again that an effective retail window display should feature some type of central idea or theme. By maintaining a sense of cohesion throughout the display, it will create a more engaging display to which shoppers can relate. If you are creating a window display for a party store, for instance, you could design your window display around a costume theme in which mannequins are dressed in various costumes.

Make it Bold

Want to know the secret to creating a stunning window display? It involves using bold colors and elements to catch shoppers’ attention. Shoppers grow tired of seeing the same boring window displays time and time again. As such, they may instinctively avoid them the next time they go shopping. But unless shoppers look at your window display, it’s not going to prove beneficial in attracting more sales.

You can capture shoppers’ attention, however, by designing your window display with bold elements. Red and yellow “FOR SALE” signs against a contrasting background is an excellent way to accomplish this.

Adjust the Lighting

Lighting (or lack thereof) will play a key role in the effectiveness of your store’s window displays. Poorly lit displays aren’t going to have the same effect on shoppers as well-lit displays. If lighting is a problem, consider installing additional fixtures to help illuminate it. Some of the different lighting options available for window displays includes traditional overhead fixtures, track lighting, wall sconce, or even miniature chandeliers. Remember, choose lighting that’s flows cohesively with the rest of the display for a maximum level of shopper engagement.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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5 Tips for Throwing a Grand Opening

dolls-1077237_960_720Hosting a grand opening is a great way to draw attention to your new store. Consumers will hear about your store’s grand opening, visiting your store to see what it offers. But there’s a right way and a wrong way to host a grand opening. So before you hang a “grand opening” sign over your store, keep reading for some helpful tips.

Plan Ahead

I know this probably sounds like common sense to most seasoned retailers, but it’s still worth mentioning that you should plan your store’s grand opening several months in advance. Doing so will ensure that you have plenty of time to stock inventory, set up the displays, and make the final touches on your store’s layout before customers see it.

Host on the Weekend

It’s recommended that you host your store’s grand opening on the weekend, simply because this is when the majority of consumers do their shopping. Weekend grand opening will yield more customers and more sales, which is exactly what you should be trying to accomplish. And even if your store is already open for business, you can still host a grand opening at a later date/time.

Product Displays

Don’t just toss your products on shelves and/or rolling racks, but instead make sure they are properly being displayed for maximum visibility. If you sells shoes, for instance, try using shoe risers to lift them higher where shoppers can see them more easily. Mannequins can also be used to display shirts, dresses, coats, and other garments. Investing the necessary time into setting up your store’s product displays will go a long ways in creating a successful grand opening.

Offer Incentives

You can attract a broader audience by offering special deals and other incentives during your store’s grand opening. For instance, you could offer the first 50 customers a free $25 gift card. Another idea is to host a raffle in which a random customer wins a prize. Incentives such as this can drive tons of shoppers to your store during its grand opening.

Promote it

Of course, a grand opening is only productive is shoppers know when and where it’s taking place. Far too many business owners fail with their store’s grand opening because they don’t promote it. After choosing a date and time, spread the word via social media, fliers, mail advertisements, commercials, and word of mouth.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Ringing in the New Year with These Retail Statistics

mall-893205_960_720Retail is Largest Work Sector in the US

According to the National Retail Federation (NRF), more Americans are employed in the retail sector than any other industry. The NRF estimates there to be roughly 29 million retail workers, which is far ahead of healthcare with 19 million workers, manufacturing with 12 million, and scientific research with just 12 million. Of course, this trend will likely continue, as retail remains a time-tested, proven industry with an ever-growing workforce.

Mobile Retail Revenue Tops $12b Annually

It’s no secret that more and more consumers are choosing to purchase retail goods on their smartphones as opposed to in person. In fact, the website Statista reports that mobile retail revenue tops $12 billion annually.

 The Term ‘Retail’ Means ‘to Cut Off’

Historians believe the word “retail” originated from the Old French language meaning “to cut off.” It was originally used in tailoring, but it later spread into the general goods market. Wikipedia states that the first recorded use of the word “retail” as a noun occurred as far back as 1433.

3 Out of 4 Retail Pages Have a Facebook Like Button

Being that Facebook is the world’s largest and most popular social media network, this statistic should come as little-to-no surprise: nearly 3 out of 4 webpages on which retail products are listed have a Facebook like button displayed. This allows visitors to like the page simply by clicking the button (assuming they are logged into their Facebook account). And by increasing the number of Facebook likes on a product page, it instills trust and confidence in other online consumers.

Malls Produce 45% of Retail Revenue in Thailand

Shopping malls are incredibly popular in Thailand, producing roughly 45% of the country’s retail revenue. To put this number into perspective, shopping malls produce 39% of Philippines’ retail revenue, 28% of Indonesia, 25% of China, 10% in Vietnam and just 7% in India.

Retail Fraud Costs Retail Stores Up to $17.2b Annually

Retail fraud often sends new stores into the red zone, cutting into their profits and sometimes even forcing them to close. It’s to bad, in fact, that experts attribute it to costing retailers between $8.9 and $17.2 billion. Retail fraud may consist of customers who purchase a product at one store and then attempt to return it for cash at a different store.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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