How Color Affects Consumers’ Buying Decisions

hanger-970890_960_720When you’re busy counting inventory, setting up product displays, facilitating customer transactions, and doing the countless number of other tasks that go into running a retail business, it’s easy to overlook the importance of color. Besides, how much of an impact does color really have on shoppers’ decision to buy or not buy a product? The answer might actually surprise you…

Color is the #1 Reason Why Consumers Buy a Product

According to an infographic created by WebPageFX, color is the primary reason why consumers buy a particular product. More specifically, 84.7% of consumers cited color as being the leading factor in their decision to purchase a product. A consumer, for instance, may choose a red dress simply because red is her favorite color, whereas another consumer may be looking for a yellow dress. This alone should be reason enough for retailers to focus more of their efforts and resources on using color throughout their visual merchandising efforts.

Colors Increased Brand Recognition

It’s also worth noting that color can be used to increase brand recognition for retailers and store owners. A separate article published by KISSMetrics found the use of color to yield an 80% increase in brand recognition. Color helps consumers remember retailers and their respective brand elements. A black-and-white logo isn’t exactly memorable, in which consumers may not associate it with the company. But adding color into the logo helps to create a stronger and more memorable design, which is critical to achieving a high level of brand recognition.

The Power of Red

Arguably, one of the most effective colors to entice shoppers to buy a product is red. Red is bright, bold, and visually eye-catching — but it also triggers a visceral reaction among consumers, encouraging them to buy. This sense of urgency associated with red makes it particularly effective when used in visual merchandising. A bright red “SALE” sign, for instance, is guaranteed to catch shoppers’ attention, which should have a positive impact on sales.

The Power of Orange

Another excellent color to use in visual merchandising is orange. Technically a secondary color, orange is associated with warmth, compassion, and impulse buys. Whether it’s used in your store’s layout, signage, marketing material, etc., it will draw shoppers’ attention to various areas while encouraging them to take action.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Top 4 Tools for Visual Merchandising

mannequin-732626_960_720Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. With such steep competition, it’s often difficult for new stores to gain any traction with their target audience. But the good news is that visual merchandising can help enhance your store, making it stand out in a sea of competing stores.

Floor Map

Regardless of what product(s) your store sells, you should keep a floor map on hand to strategically plan your product placements and visual merchandising elements. This visual layout will allow you to organize and arrange products for maximum shopper engagement. Furthermore, you can use a floor map to identify “untapped” areas within your store that can be used for signs or other visual merchandising elements.

Planogram

Not to be confused with a floor map, a planogram is another visual diagram of a store’s layout — but it focuses specifically on product placement. Planograms are often used in grocery stores and retail apparel stores, revealing the best possible way to organize and present products using the store’s fixtures. If a store has gridwall, for instance, the planogram will reveal the peg placement in accordance with its respective products. So instead of crossing your fingers and hoping that everything lines up, you can rest assured knowing that your pegs, and their products, will fit just right by following the planogram.

Mannequins

Mannequins are also considered a visual merchandising tool, so don’t forget to use them in your store. Even if you can display your store’s garments or products on a rolling rack, opting for a mannequin may prove well worth the investment. Mannequins allow store owners to present their products (e.g. shirts, dresses, hats, handbags, etc.) in a more relatable manner. Shoppers can see exactly how the product looks when worn by a human if it’s displayed on a mannequin.

Signs

Last but not least, signs are another key tool used in visual merchandising. Signs can be used for any number of different purposes, from guiding shoppers to a particular section, to showcasing discount/clearance items. Regardless, be sure to include signs as part of your visual merchandising strategy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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The Do’s and Don’ts of Using Retail Signage

clothing-970846_960_720Do Use Bold Colors

The primary purpose of retail signs is to capture shoppers’ attention, which is why it’s important to use bold, easy-to-see colors. Opting for white, beige or other colors with low visibility will only hurt your efforts in the long run. Whether your store sells apparel, sporting goods, pet supplies, electronics or any other consumer product, be sure to include bold-colored signs throughout your store.

Do Use Signs to Guide Shoppers

Retail store owners and managers should use signs to guide shoppers to various departments and/or products. Apparel stores, for instance, may hang large signs over various departments such as men’s clothing, women’s clothing, children’s, footwear, etc. Instead of forcing shoppers to venture around aimlessly in search of these departments, they’ll know exactly where to go thanks to the signs.

Do Perform a Test Run

It’s always a good idea to place yourself in the shoes of a shopper to see whether or not your signs “work.” Can you see easily spot the signs? Do they provide useful information regarding the nearby departments and/or products? What emotions do the signs trigger? These are just a few of the questions that you should attempt to answer when using signs in your retail store.

Don’t Obstruct View

When placing signs throughout your store, make sure shoppers can easily see them. If you place a mannequin or some other display in front of a sign, it’s not going to prove beneficial in capturing shoppers’ attention. Signs should be placed with a clear line of sigh so that shoppers can see them.

Don’t Use too Many Words

It’s best to follow the “less is more” approach when designing signs for your retail store. Creating signs featuring full sentences isn’t the best approach, as shoppers have short attention spans; thus, you should focus on short and concise signs with just a few words. Focusing your efforts on signs with just a few words will yield a greater response by shoppers — and that’s exactly what you should be trying to accomplish.

Don’t Hang Signs without a Holder

It’s recommended that you use a holder for your signs to protect them from damage. A basic metal or acrylic holder will preserve your signs so they maintain their shape and structural integrity, allowing you to get more bang for your buck.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Window Display Tips for the Spring Season

shopping-arcade-1214815_960_720With the spring season right around the corner, there’s no better time than now for retailers to update their window displays to reflect this seasonal transition. Spring marks a new era during which the temperatures become warmer, plants begin to blossom, and the days become shorter. As a retailer, you should get into the habit of changing your window displays on a regular basis, and spring offers the perfect opportunity to do so.

Spring Colors

Don’t underestimate the importance of using the right colors in your store’s window displays. A good rule of thumb is to incorporate colors of the current season in your displays. For spring, instance, this may include red, violet, orange, nectarine, emerald, yellow, green, sage, navy, moss, grape and salmon just to name a few. Feel free to look around outdoors for inspiration. Take note of the various colors and try to incorporate at least some of them into your window displays.

Tip: use bright colors to draw attention to specific products or elements in your window display. Red and yellow work well for this reason, drawing shoppers’ attention to the display.

Lighting

Another essential element in a retail window display is lighting, which is particularly important for the spring season. Retail spending tends to pick up around the spring, as this is when many people are eager to update their wardrobes. So, utilize proper lighting in your window displays to attract shoppers to your store. This can be done through the use of either artificial or natural lighting. Assuming you choose the first option, consider using either light-emitting diode (LED) or compact fluorescent lighting (CFL) instead of incandescent. Both LED and CFL bulbs last longer and use less energy than their incandescent counterpart.

Change the Mannequins

Assuming your window display features mannequins, consider changing either the type of mannequins and/or their position. Studies have shown that shoppers tend to suffer from “banner blindness” after seeing the same display layout time after time, making it less effective as encouraging more sales. You can keep shoppers interested and engaged, however, by changing the mannequins in your display. The spring season is the perfect time to do so, as it allows you to incorporate mannequins wearing warm-weather apparel and other spring products and related accessories.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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The Many Uses of Mannequins

theatre-955201_960_720Who says mannequins are only used in retail stores? Many people assume that mannequins are intended strictly for visual merchandising displays in retail stores, but this isn’t necessarily true. While this is probably their most common use, mannequins can be found in other industries and applications, some of which we’re going to discuss today.

CPR Training

Mannequins are frequently used for the purpose of cardiopulmonary resuscitation (CPR) training. Instructors use them to show the exact steps for compression and compression-mouth CPR. When used for CPR, torso-only mannequins are generally preferred, as they are easier to maneuver, cost less than their full-body counterpart, and make ideal training tools for CPR classes.

Art

You might be surprised to learn that mannequins are also used to assist artists in drawing and sketching figures. Artists will place gowns or other garments over the mannequin to see how the fabric looks on a human figure. Because mannequins are designed to closely resemble the human figure, it allows artists to see up close how various clothes look on the human body; thus, using it from which to draw inspiration for their own work.

Military

Another surprising use of mannequins occurs in the military. According to Wikipedia, mannequins have long been used by various military powers, with the first recorded military use dating back to ancient China during the Battle of Yongqiu. The Tang army is believed to have lowered mannequins down the castle walls of its enemy to attract fire from enemy arrows. Mannequins were also used during World War I to protect soldiers from enemy sniper fire.

Visual Merchandising

Of course, the single most popular application of mannequins involves visual merchandising displays in retail stores. Retailers frequently use mannequins to display garments, fashion accessories and other products. Even if these products can be displayed on standard shelves or rolling racks, opting to display them on mannequins typically yields better results. Shoppers respond with a higher level of engagement to products displayed on mannequins, resulting in higher sales. And mannequins can be used to display more than just clothes; retailers may also use them to display jewelry, sports equipment, shoes, electronics and more.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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