Window Display Tips for the Spring Season
With the spring season right around the corner, there’s no better time than now for retailers to update their window displays to reflect this seasonal transition. Spring marks a new era during which the temperatures become warmer, plants begin to blossom, and the days become shorter. As a retailer, you should get into the habit of changing your window displays on a regular basis, and spring offers the perfect opportunity to do so.
Don’t underestimate the importance of using the right colors in your store’s window displays. A good rule of thumb is to incorporate colors of the current season in your displays. For spring, instance, this may include red, violet, orange, nectarine, emerald, yellow, green, sage, navy, moss, grape and salmon just to name a few. Feel free to look around outdoors for inspiration. Take note of the various colors and try to incorporate at least some of them into your window displays.
Tip: use bright colors to draw attention to specific products or elements in your window display. Red and yellow work well for this reason, drawing shoppers’ attention to the display.
Another essential element in a retail window display is lighting, which is particularly important for the spring season. Retail spending tends to pick up around the spring, as this is when many people are eager to update their wardrobes. So, utilize proper lighting in your window displays to attract shoppers to your store. This can be done through the use of either artificial or natural lighting. Assuming you choose the first option, consider using either light-emitting diode (LED) or compact fluorescent lighting (CFL) instead of incandescent. Both LED and CFL bulbs last longer and use less energy than their incandescent counterpart.
Change the Mannequins
Assuming your window display features mannequins, consider changing either the type of mannequins and/or their position. Studies have shown that shoppers tend to suffer from “banner blindness” after seeing the same display layout time after time, making it less effective as encouraging more sales. You can keep shoppers interested and engaged, however, by changing the mannequins in your display. The spring season is the perfect time to do so, as it allows you to incorporate mannequins wearing warm-weather apparel and other spring products and related accessories.
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