5 Simple Visual Merchandising Tips to Boost Sales

6793826885_d3b6befb99_b(2)Group in Threes

As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers’ attention. How does this work? Well, the human brain is hard-wired to respond with a higher level of engagement with presented with asymmetrical designs. Shoppers may walk right by a window display featuring two mannequins. But if you set up this display with three mannequins, it may trigger a visceral response that forces shoppers to stop and look.

Increase Lighting

Lighting (or lack thereof) will play a direct role in your sales. Stores that are dim, dark and offer minimal lighting won’t achieve the same number of sales as stores that are well-illuminated. It’s just that simple. Survey your store’s landscape, installing additional lighting in dim areas. Lighting ideas may include track lighting, wall sconces, floor lamps, and even miniature chandeliers. Track lighting has become a popular choice among retailers, as it can be projected directly on products and visual merchandising designs.

Optimize Gridwall and Slatwall

When using gridwall or slatwall, it’s important that you adjust the pegs to maximize the available space. In order words, don’t just toss up pegs randomly and call it a day. This will have a negative impact on both the aesthetics of your store, as well as shoppers’ buying decision. A better approach is to adjust the pegs so each and every available inch of the gridwall or slatwall has a product. It may take some adjusting, but with a little bit of work you should be able to properly optimize your gridwall or slatwall.

Use Props

Don’t underestimate the power of props in your store’s displays. Effective displays are all about telling a story, and there’s no better way to accomplish this than by using props. If you’re selling swimsuits, for instance, try setting up beach towels and beach balls next to a group of mannequins.

Rotate Products

So, you’ve found the magic formula for your store’s visual merchandising displays? Even if it’s attracting new customers and boosting sales, though, you should still get into the habit of rotating new products into the display. Shoppers grow tired of seeing the same product over and over, meaning the benefits of well-designed display will begin to diminish. By rotating new products into it, you’ll keep shoppers interested and engaged, which should have a positive impact on sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Choosing The Right Retail Display Cases

storeretail1Whether your retail store sells apparel, jewelry, footwear, handbags, or a combination of all the above, you’ll need plenty of cases to display your product.

Size

When shopping for retail display cases, pay close attention to the size. Some of the most basic display cases are designed as free-standing towers with just 2-3 shelves, while others are long counter-top cases with mirrored sides for increased vision. Ask yourself how much product your intend on displaying, and then choose the size that’s right for you. Contrary to what some people may believe, larger display cases aren’t always the best choice. Smaller ones require far less space, which opens your store up and increases the real estate for other products. Keep this mind when choosing a size for your display case.

Amount

Of course, you’ll also need to determine exactly how many display cases your store needs. Places like jewelry stores and electronic stores would obviously benefit from a greater number of display cases simply because most of their product requires them. On the other hand, convenience stores may only require a couple display cases for the more valuable products. Determine how much product and store space you have before selection an amount.

Safety and Locking Mechanisms

One of the unique advantages to using display cases in a retail store is the safety and locking mechanisms they provide. It’s not something most store owners want to think about, but thefts occur, and more often than you may realize. In fact, shoplifting can be such a troublesome problem that it forces some retail businesses to close from loss of profits. The bottom line is that you need to take the necessary precautions to protect your business and products from shoplifting. Placing your valuable products into a locked display case is a simple and effective way to prevent would-be shoplifters from getting their hands on it. Just remember to keep them locked and safely secured where no one can reach in and grab them.

Visibility

The other main objective of a retail display case is to make certain products more visible and easier for customers to see. Things like watches, necklaces, rings and other jewelry work best in display cases simply because they are easier to see. If you are using them for this reason, make sure the case offers mirrored sides that reflect the back of the product. Also, some display cases have lights built in that offer a great amount of illumination. There are neat little accessories that play a key role in improving the visibility of products placed in a retail display case.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Comparing The Different Types of Jewerly Display Cases

jewelrydisplayDo you own, manage or otherwise operate a retail jewelry business? If so, you’re probably well aware of the importance of display cases. The right display cases will enhance the aesthetics of your jewelry while also keeping them safe and secure from potential shoplifters.

Glass Jewelry Display Cases

Many jewelry store owners prefer glass display cases due to their simplicity and stylish appearance. These cases are typically constructed with multiple panes, giving it additional strength and durability. With that said, glass is still susceptible to breakage when enough force is exerted.

Acrylic Jewelry Display Cases

Acrylic jewelry display cases have become a popular alternative to glass. Although it looks nearly identical to glass, there are some key differences between the two types of display cases. Acrylic is constructed from acrylic acid, giving it certain properties which are similar to plastic. One of the most noteworthy characteristics of acrylic is its strength, as it doesn’t crack or shatter under pressure. This alone is reason enough for many store owners to choose it over other types of jewelry display cases.

Acrylic is also significantly lighter than glass. A display case made of acrylic material is certain to weight less than a glass model. Most store owners probably won’t move their display cases around once they are set up; therefore, the weight of a case shouldn’t be a key factor in your purchasing decision.

Metal Jewelry Display Cases

A third type of jewelry display case is metal. Metal display cases offer a high level of strength and durability combined with a modern appearance that’s not found in neither glass nor acrylic. The actual metal may consist of aluminum, steel, or various alloy combinations. Of course, metal display cases typically feature either a glass or acrylic window frame to allow shoppers to view its contents.

Hopefully, this will give you a better idea of the different types of jewelry display cases available. So, which display case should you choose? All three types are excellent choices with their own unique advantages. Take the time to familiarize yourself with the different types of jewelry display cases and choose the one that’s best suited for your particular needs. If your store currently contains a modern, metallic decor, then a similar metal jewelry case would likely be the best option.

If you have any questions at all about jewelry display cases, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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