Visual Merchandising Tips for the Summer Season

sale-686361_960_720There’s no better time than the start of new season to update your store’s visual design. June 20th marks the official beginning of summer, a time during which many children will be out of school while adults get to take off work for vacation. Retailers can use to their advantage by creating attractive visual merchandising displays that encourage shoppers to buy their products.

Warm Colors

We’ve talked about this in a previous blog post, but it’s worth mentioning again that colors will directly influence shoppers’ decision to buy or not buy a product. Being that summer is all about warmth, your store’s visual merchandising displays should reflect this characteristic by featuring “warm” colors. Red, yellow, orange and variations thereof are all excellent choices for the summer.

Update Your Inventory

Of course, you should also update your store’s inventory so it’s more aligned with the summer season. Retail apparel stores, for instance, can add bathing suits, sandals, flip-flops, tank-tops and other warm-weather clothing to their inventory. Doing so will allow them to implement these seasonal items into their visual merchandising displays, creating a stronger connection with shoppers while subsequently driving more sales in the process. And when the fall season rolls around, you can rotate these items out of your store’s inventory, replacing with more relevant fall-themed items.

Mannequins

Mannequins are an invaluable tool for visual merchandising in the retail world. Store owners can use them to display their products in a more appealing manner, encouraging shoppers to buy them. During the summer, try creating several displays throughout your store featuring mannequins. Some people assume that mannequins are only useful for apparel stores, but this isn’t the case. Even if your store doesn’t sell apparel, you can still use mannequins to effectively present your product.

Summer Discounts

Of course, retailers can always boost sales by offering seasonal summer discounts and promotions. If you look through some of the catalogs of leading retailers, you’ll notice that many of them have similar sales during this time of year. There’s a good reason for this: summer discounts improve shopper engagement and boost sales. So, try implementing discounts and promotions into your store’s visual merchandising displays. This can be easily accomplished using signs, banners and similar displays.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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How Lighting Affects a Retail Store’s Mood and Atmosphere

light-bulbs-1125016_960_720Lighting is a critical element in all retail stores and businesses. It provides a source of illumination, lighting up the surrounding area so that shoppers can see the products, visual merchandising displays, signs and other material. However, it’s a little-known fact that lighting also affects a store’s mood and overall atmosphere. To learn more about the way in which lighting affects mood, and how store owners such as yourself can use this to their advantage, keep reading.

Bright lighting has been associated with energy, positivity and honesty, often having a positive impact on a store’s sales. According to Wikipedia, bright lighting triggers a higher level of engagement among customers, speeding up “the pace at which customers purchase products.” This doesn’t necessarily mean that you should always use bright lighting throughout every area of your store, however. If customers shop too fast, they may overlook some of your store’s products; thus, purchasing fewer products that they would if they shopped at a slower pace. This is why it’s important for store owners to use balanced lighting throughout their store, finding a delicate balance that’s not too bright not too dim.

Even dim lighting has its place in the retail world. When lighting is dim, consequently, it slows down the pace at which customers shop. Furthermore, dim instills a sense of calmness and relaxation, setting the tone for your store.

Of course, lighting can also be used to draw attention to a particular product or area of your store. If you recently added a new product to your store’s lineup, for instance, you may want to draw shoppers’ attention to it, in which case lighting can be used. Track lighting, when affixed in the direction of the new product, will naturally increase its visibility, which should subsequently have a positive impact on sales.

So, should you use bright or dim lighting throughout your store? It really depends on your store’s product lineup, target market, time of day, and other factors. If you look at some of the nation’s leading retail stores, you’ll notice that many of them use both techniques. Bright lighting may be used around visual merchandising displays and in-store products during the day, whereas dim lighting is used throughout the rest of the store and during the evenings.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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The Two Most Important Elements of Visual Merchandising

Visual_Merchandising_Winter_Wear_Window_DisplayVisual merchandising is essential when running a brick-and-mortar retail store or business. It allows store owners to present their products in a more appealing manner; thereby, encouraging shoppers to buy them. While there are dozens of different elements associated with visual merchandising, none of them hold as much importance as interior and exterior displays.

Both interior and exterior displays are intended to capture shoppers’ attentions, encouraging them to enter the store and buy the presented product. According to a study published in the Journal Of Business & Retail Management Research, interior and exterior displays have the greatest effect on impulse buying, attesting to their importance in the retail setting. Of course, this shouldn’t come as a surprise given the fact that product displays are the first and last thing a shopper sees when visiting a store.

Interior Displays

Interior displays often consist of mannequins displaying garments, accessories and other products sold by the store. Even if the store doesn’t sell clothing, it may still use mannequins to present its products. Sports stores, for instance, will often use mannequins to display baseball, football and other sports equipment. With that said, however, this doesn’t necessarily mean that all interior displays consist solely of mannequins. Interior displays may also include signs, cardboard cutouts, and similar elements. In addition to boosting sales, such interior displays may improve customer satisfaction while boosting the store’s aesthetics.

Exterior Displays

Exterior displays may also consist of mannequins displaying garments, accessories and other products sold by the store. One of the nuances between interior and exterior displays is the space. Interior displays typically are typically larger because of the greater floor space. This means store owners must carefully construct their outdoor displays in a way that makes the best possible use of the available space. With a finite amount of space, exterior displays must be carefully constructed to ensure a positive response among the store’s target demographic.

Another difference between interior and exterior displays lies in the function: interior displays are used to draw to shoppers to a particular product or area of the store, whereas exterior displays are typically used to draw shoppers into the store. As such, many retail store owners will use bold, bright-colored signs in their exterior displays.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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Frequently Asked Questions About Visual Merchandising

question-security-01234Visual merchandising plays an important role in the function of modern-day retail stores and businesses. It’s used to attract shoppers, encouraging them to purchase a presented product or products. Today we’re going to reveal some frequently asked questions and answers surrounding the art of visual merchandising.

What Elements Should be Considered When Designing a Product Display?

Elements used in a product display will vary depending on the store, the product, and goal. However, some of the most common elements used in product displays include lighting, product information (e.g. name and price), scents, sounds, digital displays, and interactive installations.

What is a ‘Point of Purchase’ Display?

In the world of visual merchandising, a point of purchase display is exactly what it sounds like: a product display that’s placed on or near the checkout register. Whether you’re shopping at a grocery store, apparel store or even an electronics store, you’ve probably seen them before. Point of purchase displays often include impulse buy products like snacks, gum, mints, etc. When a shopper is ready to check out, he or she will notice the products and hopefully decide to buy them.

Can Scents be Used in Visual Merchandising?

The term visual merchandising is somewhat of a misnomer, because it can include the stimulation of other senses besides just sight. Scents, for instance, are often used in visual merchandising. Scents like lavender and cinnamon tend to create a relaxing, stress-reducing effect in shoppers.

What Tools Can Assist with Visual Merchandising?

There are several different tools that can help a retailer with his or her visual merchandising strategy. Planograms are one such tool, featuring the layout of a shelf, pegboard or similar fixture, along with the appropriate product arrangement. A professional visual merchandiser may also want to use a camera and measuring tape.

Should I Use a Theme for My Product Displays?

While there are always exceptions to this rule, it’s usually a good idea to construct your product displays around a central theme or concept. For instance, a retail apparel store during the summer may create a beach-themed product display in which mannequins are presented wearing bathing suits and other beach-related accessories. Studies have shown that consumers respond more actively when presented with themed product displays such as this.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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