Are You Making these Mistakes with Your Window Display?

2969910832_4e4a2b4825_zA well-designed window display will have a positive impact on your store’s traffic, and subsequently, its sales. It will catch shoppers’ attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display will have the opposite effect by discouraging shoppers to enter your store.

It Doesn’t Connect with Your Target Audience

When designing a window display, consider your target audience and whether or not they can relate to the elements being displayed. If you operate a store that sells women’s apparel, for instance, you should stick with female mannequins in your window displays. On the other hand, if your store sells sporting goods products, you may want to use male mannequins that are dressed and positioned in sports poses. Following this simple rule will go a long ways in enhancing your window displays.

Too Much Blank Space

While there’s rule stating that you must use every available square inch of space in your store’s window display, leaving too much empty space creates a bland appearance that will ultimately hurt your efforts to attract new customers. If there’s open space in your window display, consider filling it with props or decorations. You don’t have to necessarily fill empty spaces with products, but rather include props to enhance the display and make it more attractive.

Inadequate Lighting

Don’t underestimate the importance of lighting in your window displays. Lighting will illuminate your display, enhancing the advertised products for a greater level of visibility. Rather than using just standard overhead lighting, however, you should consider using track lighting. With track lighting, you can adjust the fixtures to focus on specific products or elements of your display.

It’s Disorganized

A good window display should be clean and well-organized. If there’s random props and debris scattered throughout, it may have a negative impact on shoppers. Therefore, you should put forth the effort to clean and organize your window displays.

No Central Theme

Want to know the secret to designing an effective window display? It’s the theme. If you check out some of the window displays designed by the biggest national retailers, you’ll probably notice that they all have a central theme. Sometimes the theme is obvious, while other times its more subjective. Build your window display around a basic theme that reflects the advertised products for maximum effectiveness.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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5 Simple Visual Merchandising Tips to Boost Sales

6793826885_d3b6befb99_b(2)Group in Threes

As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers’ attention. How does this work? Well, the human brain is hard-wired to respond with a higher level of engagement with presented with asymmetrical designs. Shoppers may walk right by a window display featuring two mannequins. But if you set up this display with three mannequins, it may trigger a visceral response that forces shoppers to stop and look.

Increase Lighting

Lighting (or lack thereof) will play a direct role in your sales. Stores that are dim, dark and offer minimal lighting won’t achieve the same number of sales as stores that are well-illuminated. It’s just that simple. Survey your store’s landscape, installing additional lighting in dim areas. Lighting ideas may include track lighting, wall sconces, floor lamps, and even miniature chandeliers. Track lighting has become a popular choice among retailers, as it can be projected directly on products and visual merchandising designs.

Optimize Gridwall and Slatwall

When using gridwall or slatwall, it’s important that you adjust the pegs to maximize the available space. In order words, don’t just toss up pegs randomly and call it a day. This will have a negative impact on both the aesthetics of your store, as well as shoppers’ buying decision. A better approach is to adjust the pegs so each and every available inch of the gridwall or slatwall has a product. It may take some adjusting, but with a little bit of work you should be able to properly optimize your gridwall or slatwall.

Use Props

Don’t underestimate the power of props in your store’s displays. Effective displays are all about telling a story, and there’s no better way to accomplish this than by using props. If you’re selling swimsuits, for instance, try setting up beach towels and beach balls next to a group of mannequins.

Rotate Products

So, you’ve found the magic formula for your store’s visual merchandising displays? Even if it’s attracting new customers and boosting sales, though, you should still get into the habit of rotating new products into the display. Shoppers grow tired of seeing the same product over and over, meaning the benefits of well-designed display will begin to diminish. By rotating new products into it, you’ll keep shoppers interested and engaged, which should have a positive impact on sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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Common Pitfalls To Avoid When Designing a Window Display

4269899578_b05b0c6962_zPoor Lighting

Arguably, one of the most common mistakes store owners make when setting up a window display is using inadequate lighting.  Whether you intend to use an overhead fixture, track lighting, wall sconces, table lamps, floor lamps, etc., you should check to make sure it’s fully capable of illuminating the display. Dimly lit displays are difficult for shoppers to see, and they don’t emphasize the products as well. Thankfully, this is an easy problem to fix, as you can install additional lighting to enhance the display with greater illumination.

Too Many Products

Another all-too-common mistake is trying to force too many products into a single window display. There’s no rule, written or otherwise, stating that you must fill every square inch of your window. When a window display is cluttered with too many products, it creates a messy appearance that ultimately reduces its impact on shoppers. Stick with a few product to ensure your displays have a positive effect on shoppers.

Not Seeking Help

Don’t try to tackle a large window display by yourself. If you aren’t familiar with the products, contact the manufacturer/merchant and ask for their assistance. Most vendors will gladly send a representative to help you set up a window display. After all, you’re promoting their products, so it’s in the vendor’s best interest to offer a helping hand. In addition to the advice and labor offered by vendors, some may even bring their own promotional material to further enhance your window display.

Broad Demographic Targeting

Instead of trying to make your window display appeal to everyone, focus on targeting a more narrow demographic. Ask yourself, who would purchase these products? Now, set up your window display so it appeals to this target demographic. Creating a more narrow window display will yield greater engagement, and subsequently more sales.

Not Testing New Things

Even if your window display is effective in attracting shoppers and generating  sales, you should constantly make new changes to see what works and what doesn’t. Over time, shoppers will grow tired of seeing the same display, at which point it will slowly lose its effectiveness. Making subtle changes, however, will keep shoppers engaged and interested

If you have any questions at all about setting up a window display, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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5 Tips To Improve Your Window Displays

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Tip #1) Tell a Story

Storytelling isn’t limited strictly for your son or daughter’s bedtime stories. It’s also an essential component in creating an effective window display. By telling a story within your display, you’ll subsequently make the products more relatable to shoppers. For example, a beach-themed window display may consist of several mannequins decked out in bathing suits, surfboards, beach towels, and other related accessories.

Tip #2) Make It Bold

You can’t expect to achieve an effective window display unless it’s visually striking. Window displays should instantly grab shoppers’ attention, coercing them into the store while promoting your respective products. So, how do you accomplish this? Don’t be afraid to use bold colors, prints and styles to make your window display stand out. A red “Shop Here” sign will undoubtedly prove more effective than a traditional black-and-white sign.

Tip #3) Incorporate Seasonal Elements

Use the seasons to your advantage by incorporating them into your window displays. Both men and women can relate to the seasons, making your window displays appeal to a larger demographic. Something as simple as a winter scene consisting of fake snow flakes and beanie-wearing mannequins can create the perfect seasonal setting. And when spring rolls around, try adding fake (or real) flowers to create an authentic spring setting.

Tip #4) Illumination

When you’re busy styling mannequins and adding props to your window display, it’s easy to overlook something as simple as lighting. Failing to utilize the right lighting, however, can negate all the hard work you’ve invested into the window display. There are several different lighting solutions from which to choose, including overhead fixtures, track lighting, wall sconces, and free-standing floor lamps. Choose the lighting that works best for your particular display.

Tip #5) Color Combinations

Last but not least, play around with different color combinations to see what works and what doesn’t. You want to make your window display stand out, but at the same you time it should feature cohesion within the elements it contains. Mixing brown and black, for instance, typically creates a clashing appearance. Mixing brown with taupe or other lighter shades, on the other hand, can create an aesthetically pleasing display. After setting up your display, take a step back to view it from afar.

If you have any questions at all about visual merchandising please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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