Are You Making these Mistakes with Your Window Display?

2969910832_4e4a2b4825_zA well-designed window display will have a positive impact on your store’s traffic, and subsequently, its sales. It will catch shoppers’ attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display will have the opposite effect by discouraging shoppers to enter your store.

It Doesn’t Connect with Your Target Audience

When designing a window display, consider your target audience and whether or not they can relate to the elements being displayed. If you operate a store that sells women’s apparel, for instance, you should stick with female mannequins in your window displays. On the other hand, if your store sells sporting goods products, you may want to use male mannequins that are dressed and positioned in sports poses. Following this simple rule will go a long ways in enhancing your window displays.

Too Much Blank Space

While there’s rule stating that you must use every available square inch of space in your store’s window display, leaving too much empty space creates a bland appearance that will ultimately hurt your efforts to attract new customers. If there’s open space in your window display, consider filling it with props or decorations. You don’t have to necessarily fill empty spaces with products, but rather include props to enhance the display and make it more attractive.

Inadequate Lighting

Don’t underestimate the importance of lighting in your window displays. Lighting will illuminate your display, enhancing the advertised products for a greater level of visibility. Rather than using just standard overhead lighting, however, you should consider using track lighting. With track lighting, you can adjust the fixtures to focus on specific products or elements of your display.

It’s Disorganized

A good window display should be clean and well-organized. If there’s random props and debris scattered throughout, it may have a negative impact on shoppers. Therefore, you should put forth the effort to clean and organize your window displays.

No Central Theme

Want to know the secret to designing an effective window display? It’s the theme. If you check out some of the window displays designed by the biggest national retailers, you’ll probably notice that they all have a central theme. Sometimes the theme is obvious, while other times its more subjective. Build your window display around a basic theme that reflects the advertised products for maximum effectiveness.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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5 Simple Visual Merchandising Tips to Boost Sales

6793826885_d3b6befb99_b(2)Group in Threes

As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers’ attention. How does this work? Well, the human brain is hard-wired to respond with a higher level of engagement with presented with asymmetrical designs. Shoppers may walk right by a window display featuring two mannequins. But if you set up this display with three mannequins, it may trigger a visceral response that forces shoppers to stop and look.

Increase Lighting

Lighting (or lack thereof) will play a direct role in your sales. Stores that are dim, dark and offer minimal lighting won’t achieve the same number of sales as stores that are well-illuminated. It’s just that simple. Survey your store’s landscape, installing additional lighting in dim areas. Lighting ideas may include track lighting, wall sconces, floor lamps, and even miniature chandeliers. Track lighting has become a popular choice among retailers, as it can be projected directly on products and visual merchandising designs.

Optimize Gridwall and Slatwall

When using gridwall or slatwall, it’s important that you adjust the pegs to maximize the available space. In order words, don’t just toss up pegs randomly and call it a day. This will have a negative impact on both the aesthetics of your store, as well as shoppers’ buying decision. A better approach is to adjust the pegs so each and every available inch of the gridwall or slatwall has a product. It may take some adjusting, but with a little bit of work you should be able to properly optimize your gridwall or slatwall.

Use Props

Don’t underestimate the power of props in your store’s displays. Effective displays are all about telling a story, and there’s no better way to accomplish this than by using props. If you’re selling swimsuits, for instance, try setting up beach towels and beach balls next to a group of mannequins.

Rotate Products

So, you’ve found the magic formula for your store’s visual merchandising displays? Even if it’s attracting new customers and boosting sales, though, you should still get into the habit of rotating new products into the display. Shoppers grow tired of seeing the same product over and over, meaning the benefits of well-designed display will begin to diminish. By rotating new products into it, you’ll keep shoppers interested and engaged, which should have a positive impact on sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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What Is a Planogram?

file000613843818Ask any experienced retail store owner and they’ll agree: planning where and how to display merchandise is critical to a store’s success. Blindly placing products on shelves with no sense of organization will result in a cluttered mess that discourages shoppers from making a purchase. Thankfully, a planogram can make the process easier by guiding store owners and their employees on how to display their product.

A planogram is exactly what it sounds like: a visual diagram that defines where and how product should be displayed. The Oxford Dictionary defines “planograms” as “a diagram or model that indicates the placement of retail products on shelves in order to maximize sales,” which is a pretty accurate definition by most standards. A typical planogram may feature a diagram of shelves along with the appropriate shelf height and the respective product to be displayed. Other planograms may feature illustrations of pegboards or other visual merchandising displays.

While hundreds of major retailers from across the globe now use planograms, their origins go back to the K-Mart. It’s believed that K-Mart was the first store to use planograms. Over the years, other retailers took notice and began using them as well.

So, why should retailers use planograms? These otherwise simple illustrations can make a world of difference in a store’s visual merchandising, and subsequently its sales. Planograms are typically created using computer software, allowing for precise measurements and calculations to ensure the product is displayed in the most efficient and engaging manner possible. Trying to “eyeball” a location on a shelf to display a product doesn’t always work. With a planogram, store owners can display their product with greater ease, ensuring each and every item fits in its intended location.

Planograms typically provide the following targets:

  • To optimize the store’s available space in the most efficient manner possible.
  • To ensure proper inventory levels on shelves.
  • To facilitate the brand’s identify with the retailer.
  • To assist in mapping the store’s layout.

But planograms aren’t designed for all retail stores and businesses. Boutique apparel shops, for instance, may have display their product in a more appealing manner by manually setting up their product instead of using a planogram.

If you have any questions at all about up visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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