Are You Making these Mistakes with Your Window Display?

2969910832_4e4a2b4825_zA well-designed window display will have a positive impact on your store’s traffic, and subsequently, its sales. It will catch shoppers’ attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display will have the opposite effect by discouraging shoppers to enter your store.

It Doesn’t Connect with Your Target Audience

When designing a window display, consider your target audience and whether or not they can relate to the elements being displayed. If you operate a store that sells women’s apparel, for instance, you should stick with female mannequins in your window displays. On the other hand, if your store sells sporting goods products, you may want to use male mannequins that are dressed and positioned in sports poses. Following this simple rule will go a long ways in enhancing your window displays.

Too Much Blank Space

While there’s rule stating that you must use every available square inch of space in your store’s window display, leaving too much empty space creates a bland appearance that will ultimately hurt your efforts to attract new customers. If there’s open space in your window display, consider filling it with props or decorations. You don’t have to necessarily fill empty spaces with products, but rather include props to enhance the display and make it more attractive.

Inadequate Lighting

Don’t underestimate the importance of lighting in your window displays. Lighting will illuminate your display, enhancing the advertised products for a greater level of visibility. Rather than using just standard overhead lighting, however, you should consider using track lighting. With track lighting, you can adjust the fixtures to focus on specific products or elements of your display.

It’s Disorganized

A good window display should be clean and well-organized. If there’s random props and debris scattered throughout, it may have a negative impact on shoppers. Therefore, you should put forth the effort to clean and organize your window displays.

No Central Theme

Want to know the secret to designing an effective window display? It’s the theme. If you check out some of the window displays designed by the biggest national retailers, you’ll probably notice that they all have a central theme. Sometimes the theme is obvious, while other times its more subjective. Build your window display around a basic theme that reflects the advertised products for maximum effectiveness.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

Read more

Preparing Your Retail Store for the Holidays

8085629858_be68d12232_zWith the holidays right around the corner, there’s no better time than now to prepare for the “retail rush.” According to Wikipedia, U.S. shoppers spend more than $600 billion during this time of year, which translates into roughly $767 per consumer. So if you’re looking to capitalize on this trend, you should follow the tips outlined below.

Hire Additional Staff

Don’t underestimate the increase of foot traffic that your retail store will receive during the holidays. The months of November and December yield the greatest amount of shoppers for retail businesses, which is why it’s recommended that you hire additional staff. More employees means faster checkout times and greater customer satisfaction. Furthermore, it will help to reduce the risk of injury, as staff members will have an easier time controlling large crowds.

Stock Up on Inventory

Retailers should also stock up on inventory to prepare for the holiday rush. If there’s a strong demand for a particular product, go ahead and order a surplus of it. Waiting until you run out the product to place another order will end up costing you sales — lots of sales during the holidays. To prevent headaches such as this from occurring in your store, stock up on popular products for the holidays.

Consider Changing Your Store Hours

Another tactic that can help maximize holiday sales is to change your store hours. Perhaps you can open a few hours earlier and close a few hours later. Those extra hours can yield additional sales, so long as you have the staff and resources necessary for the change.

Create Attractive Product Displays

Of course, the right product displays will go a long ways in boosting your store’s holiday sales. If your store sells footwear, for instance, consider using shoe risers to present them in a more attractive manner. Whether it’s acrylic or metal, shoe risers offer a simple yet effective way to display shoes. The shoes are elevated on a platform-like riser, increasing their visibility for shoppers.

Offer Special Deals and Promotions

With tens of thousands of retailers vying for consumers’ business during the holidays, it’s paramount that retailers offer special deals and promotions. It’s not uncommon for retailers to offer 50% off more or more during this time of year. Other incentives to attract customers may include buy-one-get-one-free offers, store credit vouchers towards future purchases, free giveaways, and more.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

Read more

Choosing The Right Light Bulbs For Your Retail Store

compact-florescent1Thanks to advancements in modern technology, store owners now have many different types of light bulbs to choose from. Although most people purchase the cheapest ones they come across, the fact is that you could potentially save energy and money on your power bill by using energy-efficient light bulbs. If you’re interested in learning more about the different types of light bulbs, keep reading and we’ll reveal the advantages and disadvantages associated with them.

Incandescent

Incandescent light bulbs are the most commonly used type of light build in stores. Incandescent bulbs work by heating a filament wire to high temperature using an electrical current, therefore producing a bright, illuminating light. During manufacturing, the glass bulb surrounding the filament is either vacuumed to remove the air, or it’s filled with a gas to prevent oxidation from outside air.

While incandescent bulbs can effectively light up store, there are some downsides to using them. For starters, the extreme heat required by the filament draws a significantly greater amount of energy than other types of light bulbs. In addition, the heat also makes the filament vulnerable to breakage and damage. If you’ve ever owned an incandescent bulb, you’ve probably experienced a broken filament before, which results in the bulb needing to be replaced. As a result of their high energy usage, the European Union and several other agencies throughout the world are in the process of phasing out the use of incandescent bulbs.

Compact Florescent (CFL)

A more energy-efficient alternative to standard incandescent bulbs is compact florescent. As you can see in the picture above, compact florescent bulbs contain no heated filament to generate the light. Instead, they use electricity to activity mercury vapor within the bulb to produce ultraviolet light followed by visible light. This allows for a lower amount of energy necessary to power the bulb and less heat generated during the process.

So, just how much of a difference in energy savings do compact florescent bulbs offer? On average, most of them use about 30-50% less energy than incandescent bulbs. You’ll have to spend a little bit more on the initial purchase of your compact florescent bulb, but it’s almost certain to pay off in the long run. Also, compact florescent bulbs last up to 10 times longer than incandescent bulbs.

Compact florescent bulbs are manufactured to fit into traditional light sockets intended for incandescent bulbs, making them a popular alternative for store owners looking to save on energy.

Florescent

Florescent bulbs work in the same manner of compact florescent lamps but without the ability to plug into traditional lamps designed for incandescent bulbs. Although there are many sizes and variations of florescent bulbs, most of them are large rectangular shaped and fit into specially-designed ballasts that hang overhead. These ballasts not only hold the bulb in place, but they also regulate the amount of voltage the florescent bulb receives.

Something that’s important to note is that both florescent and compact florescent bulbs are considered hazardous waste because of the mercury they contain. As a result, the United States Environmental Protection Agency recommends having them recycled instead of throwing them away in your everyday trash.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

Read more