How to Motivate Your Sales Team

4285523308_9b4f8fbfc2_zMotivation (or lack thereof) will directly impact a retail store’s sales. When a store’s sales team isn’t motivated, they aren’t going to sell many products. On the other hand, a highly motivated team of salespersons will place your business on autopilot, converting all of those “window shoppers” into paying customers. So, what steps can you take to motivate your sales team?

Use an Employee Appreciation Program

Among the easiest and most effective ways to motivate a sales team is to implement an employee appreciation program. A State of Employee Recognition report published by Deloitte found that nearly 3 in 4 businesses operating in the United States have some type of employee appreciation program in place. This can be something as simple as an employee-of-the-month program, in which you recognize a single employee for his or her hard work and dedication each month. The worker named employee-of-the-month will set an example for other sales persons to follow, making this is a simple yet highly effective form of motivation.

Offer Performance Incentives Based on Sales

Of course, another way to motivate your sales team is to offer incentives based on sales. For instance, you can reward sales persons who sell X amounts of units within a month or fiscal period with either a cash bonus. The allure of receiving a monetary bonus is often enough to motivate a sales person to push the product. If you want to go one step further, you can set up multiple “tiers” for performance incentives, such a $50 bonus for selling 100 units; a $100 bonus for selling 200 units; etc. Keep in mind, however, that you don’t have to limit yourself to strictly using monetary performance incentives. T-shirts, company-branded gear, and free dinner passes are all excellent alternatives.

Motivational Speakers

Why not hire a professional motivational speaker for your sales team? Motivational speakers are fully trained in the nuances of retail sales, speaking directly to salespersons in a way that encourages them to sell more product. A good motivational speaker will sit down with you to discuss your company’s goals and objectives. And using this information, he or she will prepare an engaging speech that motivates your sales team.

These are just a few simple ways to keep your sales team motivated.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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Choosing The Right Retail Display Cases

storeretail1Whether your retail store sells apparel, jewelry, footwear, handbags, or a combination of all the above, you’ll need plenty of cases to display your product.

Size

When shopping for retail display cases, pay close attention to the size. Some of the most basic display cases are designed as free-standing towers with just 2-3 shelves, while others are long counter-top cases with mirrored sides for increased vision. Ask yourself how much product your intend on displaying, and then choose the size that’s right for you. Contrary to what some people may believe, larger display cases aren’t always the best choice. Smaller ones require far less space, which opens your store up and increases the real estate for other products. Keep this mind when choosing a size for your display case.

Amount

Of course, you’ll also need to determine exactly how many display cases your store needs. Places like jewelry stores and electronic stores would obviously benefit from a greater number of display cases simply because most of their product requires them. On the other hand, convenience stores may only require a couple display cases for the more valuable products. Determine how much product and store space you have before selection an amount.

Safety and Locking Mechanisms

One of the unique advantages to using display cases in a retail store is the safety and locking mechanisms they provide. It’s not something most store owners want to think about, but thefts occur, and more often than you may realize. In fact, shoplifting can be such a troublesome problem that it forces some retail businesses to close from loss of profits. The bottom line is that you need to take the necessary precautions to protect your business and products from shoplifting. Placing your valuable products into a locked display case is a simple and effective way to prevent would-be shoplifters from getting their hands on it. Just remember to keep them locked and safely secured where no one can reach in and grab them.

Visibility

The other main objective of a retail display case is to make certain products more visible and easier for customers to see. Things like watches, necklaces, rings and other jewelry work best in display cases simply because they are easier to see. If you are using them for this reason, make sure the case offers mirrored sides that reflect the back of the product. Also, some display cases have lights built in that offer a great amount of illumination. There are neat little accessories that play a key role in improving the visibility of products placed in a retail display case.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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