5 Reasons to Use Mannequins in a Retail Store

18465308451_a7de33b319_zDo you own or manage a retail apparel store? According to some statistics, the global retail apparel and footwear industry will reach $2 trillion by the end of 2018, attesting to its widespread growth. But with such steep competition, many new retailers struggle to succeed. The good news is that mannequins can give your store the upper-hand, cementing its place as a leading brand in its respective niche.

Mannequins Boost Sales

This alone should be reason enough to use mannequins in your store. Numerous studies have shown that retail apparel store owners who use mannequins naturally generate more sales than retailers who do not use them. How can mannequins boost sales? Well, it all goes back to the visual appeal they offer. Mannequins are more attractive and relatable than a standing rolling rack, encouraging shoppers to buy the presented garment or accessory.

Better Shopping Experience

Of course, another reason why retail apparel stores should embrace mannequins is because it promotes a better all-around shopping experience Again, this is largely attributed to the visual aesthetics offered by mannequins. Setting up mannequins in your store will enhance the decor, which subsequently improves the shopping experience for consumers. It’s a win-win scenario in which there are no losers.

Guides Shoppers to Products

A lesser-known benefit of using mannequins is their ability to guide shoppers to the appropriate clothes and products. If a shopper notices a dress draped on a mannequin, for instance, the shopper will visit the area surrounding the mannequin to find, and hopefully purchase, the dress. This principle isn’t limited strictly to dresses, however. Regardless of what your mannequins are presenting, it will help guide shoppers to the respective items, which in turn boosts sales (as we mentioned earlier).

Mannequins are Inexpensive

Think mannequins aren’t worth the cost? Think again. You can purchase some truly remarkable, lifelike mannequins without breaking the bank.

Fills Voided Areas

Does your apparel store have an empty window or corner? Allowing voided space such as this to fill your store creates negative energy in the atmosphere. Thankfully, there’s a quick and easy solution to this problem: fill those blank areas in your store with mannequins. Setting up just a couple of mannequins in empty areas will go a long ways in enhancing the decor while promoting positive energy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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These Mannequins Are Watching You…

eyes-01Mannequins are typically used in retail stores to display apparel and fashion accessories. By placing products on a human-like form, shoppers can see exactly how the item looks when worn, which of course translates into more sales. But the Italian mannequin-maker Almax is taking a step in a different direction with its innovative new line of mannequins.

According to a report by Retail Innovation, Almax has developed a line of EyeSee mannequins featuring video cameras embedded into the eyes. They appear to be ordinary mannequins from the outside, but the eyes have video cameras with facial-recognition software, tracking shoppers’ movements and actions. The camera automatically works in conjunction with the software, identifying shoppers’ age, gender and race.

You might be wondering why any retail store would feel the need to use a mannequin with a video camera? Well, there are several benefits worth noting, one of which is its positive impact on theft. Each year, U.S.-based retailers lose billions of dollars to shoplifting — a cost that places many businesses at risk for being shut down. EyeSee mannequins, however, can deter theft by providing supplemental video surveillance for retail store owners.

Of course, the real benefit of Almax’s innovative line of EyeSee mannequins is its ability to track shoppers’ movement. Ever wonder who’s checking out your products? With EyeSee, you can easily capture data regarding the demographic of shoppers who view certain products. And using this information, you can make smarter marketing and visual merchandising decisions. Demographic data goes a long ways in the retail industry, and the EyeSee mannequin may help retailers capture this data more easily. The only real downside is its hefty price tag of $4,600 for the standard model.

Any software that can help profile people while keeping their identities anonymous is fantastic. It could really enhance the shopping experience, the product assortment, and help brands better understand their customers,” said Uché Okonkwo, executive director of consultant Luxe Corp.

Almax is also planning to implement a microphone in its EyeSee mannequins. If successful, it will eavesdrop on shoppers, listening to what they have to say about a product or display.

Do you think the EyeSee mannequin is helpful or creepy?

If you have any questions at all about mannequins or visual merchandising in general, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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5 Tips To Improve Your Window Displays

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Tip #1) Tell a Story

Storytelling isn’t limited strictly for your son or daughter’s bedtime stories. It’s also an essential component in creating an effective window display. By telling a story within your display, you’ll subsequently make the products more relatable to shoppers. For example, a beach-themed window display may consist of several mannequins decked out in bathing suits, surfboards, beach towels, and other related accessories.

Tip #2) Make It Bold

You can’t expect to achieve an effective window display unless it’s visually striking. Window displays should instantly grab shoppers’ attention, coercing them into the store while promoting your respective products. So, how do you accomplish this? Don’t be afraid to use bold colors, prints and styles to make your window display stand out. A red “Shop Here” sign will undoubtedly prove more effective than a traditional black-and-white sign.

Tip #3) Incorporate Seasonal Elements

Use the seasons to your advantage by incorporating them into your window displays. Both men and women can relate to the seasons, making your window displays appeal to a larger demographic. Something as simple as a winter scene consisting of fake snow flakes and beanie-wearing mannequins can create the perfect seasonal setting. And when spring rolls around, try adding fake (or real) flowers to create an authentic spring setting.

Tip #4) Illumination

When you’re busy styling mannequins and adding props to your window display, it’s easy to overlook something as simple as lighting. Failing to utilize the right lighting, however, can negate all the hard work you’ve invested into the window display. There are several different lighting solutions from which to choose, including overhead fixtures, track lighting, wall sconces, and free-standing floor lamps. Choose the lighting that works best for your particular display.

Tip #5) Color Combinations

Last but not least, play around with different color combinations to see what works and what doesn’t. You want to make your window display stand out, but at the same you time it should feature cohesion within the elements it contains. Mixing brown and black, for instance, typically creates a clashing appearance. Mixing brown with taupe or other lighter shades, on the other hand, can create an aesthetically pleasing display. After setting up your display, take a step back to view it from afar.

If you have any questions at all about visual merchandising please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.

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