As a retailer, you only have so much space in which to display products, and it’s important that you utilize that space in the most efficient and effective manner possible. Randomly tossing products on the shelves without any sense of cohesion or order is a recipe for disaster. Sure, some customers may purchase the products, but it’s not going to maximize your sales. If you’re struggling with product placement in your store, here are some tips to help.
Consider Shoppers’ Eye Level
When planning the placement of products within your store, consider how the shoppers’ perspective. If shoppers are forced to look down to see the product, there’s a good chance that many will pass right by without ever noticing. This doesn’t necessarily mean that you should avoid placing products on the bottom shelves, but rather use this area to store large, conventional products while using eye-level shelves for other products.
Try raising your “displayed” products just a little higher so they are easier for shoppers to see. If you operate a retail clothing boutique, for instance, perhaps you can use should shoe risers to display footwear. Shoe risers live up their namesake by “raising” shoes a couple inches higher, allowing shoppers to see exactly what they look like. Of course, there are other solutions available for other products, so don’t feel restricted to only using shoe risers.
It’s essential that retailers rotate products through different displays and placement areas within their store. Even if you have a winning formula, chances are there’s room for improvement. Moving one product to a new location or shelf, for instance, could yield more sales. But the only way you’ll know whether or not a new placement works is by testing it for yourself, so be sure to rotate products in different placement areas on a regular basis, testing to see what works and what doesn’t.
Don’t be afraid to ask for help with your store’s product placement. Many manufacturers and distributors will gladly send a representative to assist in setting up their product. Some may even offer props or accessories to further draw attention to their products. After all, it’s in their best interest to help you sell as many products as possible.
If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://www.melvinroos.com/contact-us/.