5 Simple Visual Merchandising Tips to Boost Sales

6793826885_d3b6befb99_b(2)Group in Threes

As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers’ attention. How does this work? Well, the human brain is hard-wired to respond with a higher level of engagement with presented with asymmetrical designs. Shoppers may walk right by a window display featuring two mannequins. But if you set up this display with three mannequins, it may trigger a visceral response that forces shoppers to stop and look.

Increase Lighting

Lighting (or lack thereof) will play a direct role in your sales. Stores that are dim, dark and offer minimal lighting won’t achieve the same number of sales as stores that are well-illuminated. It’s just that simple. Survey your store’s landscape, installing additional lighting in dim areas. Lighting ideas may include track lighting, wall sconces, floor lamps, and even miniature chandeliers. Track lighting has become a popular choice among retailers, as it can be projected directly on products and visual merchandising designs.

Optimize Gridwall and Slatwall

When using gridwall or slatwall, it’s important that you adjust the pegs to maximize the available space. In order words, don’t just toss up pegs randomly and call it a day. This will have a negative impact on both the aesthetics of your store, as well as shoppers’ buying decision. A better approach is to adjust the pegs so each and every available inch of the gridwall or slatwall has a product. It may take some adjusting, but with a little bit of work you should be able to properly optimize your gridwall or slatwall.

Use Props

Don’t underestimate the power of props in your store’s displays. Effective displays are all about telling a story, and there’s no better way to accomplish this than by using props. If you’re selling swimsuits, for instance, try setting up beach towels and beach balls next to a group of mannequins.

Rotate Products

So, you’ve found the magic formula for your store’s visual merchandising displays? Even if it’s attracting new customers and boosting sales, though, you should still get into the habit of rotating new products into the display. Shoppers grow tired of seeing the same product over and over, meaning the benefits of well-designed display will begin to diminish. By rotating new products into it, you’ll keep shoppers interested and engaged, which should have a positive impact on sales.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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Preparing Your Retail Store for the Holidays

8085629858_be68d12232_zWith the holidays right around the corner, there’s no better time than now to prepare for the “retail rush.” According to Wikipedia, U.S. shoppers spend more than $600 billion during this time of year, which translates into roughly $767 per consumer. So if you’re looking to capitalize on this trend, you should follow the tips outlined below.

Hire Additional Staff

Don’t underestimate the increase of foot traffic that your retail store will receive during the holidays. The months of November and December yield the greatest amount of shoppers for retail businesses, which is why it’s recommended that you hire additional staff. More employees means faster checkout times and greater customer satisfaction. Furthermore, it will help to reduce the risk of injury, as staff members will have an easier time controlling large crowds.

Stock Up on Inventory

Retailers should also stock up on inventory to prepare for the holiday rush. If there’s a strong demand for a particular product, go ahead and order a surplus of it. Waiting until you run out the product to place another order will end up costing you sales — lots of sales during the holidays. To prevent headaches such as this from occurring in your store, stock up on popular products for the holidays.

Consider Changing Your Store Hours

Another tactic that can help maximize holiday sales is to change your store hours. Perhaps you can open a few hours earlier and close a few hours later. Those extra hours can yield additional sales, so long as you have the staff and resources necessary for the change.

Create Attractive Product Displays

Of course, the right product displays will go a long ways in boosting your store’s holiday sales. If your store sells footwear, for instance, consider using shoe risers to present them in a more attractive manner. Whether it’s acrylic or metal, shoe risers offer a simple yet effective way to display shoes. The shoes are elevated on a platform-like riser, increasing their visibility for shoppers.

Offer Special Deals and Promotions

With tens of thousands of retailers vying for consumers’ business during the holidays, it’s paramount that retailers offer special deals and promotions. It’s not uncommon for retailers to offer 50% off more or more during this time of year. Other incentives to attract customers may include buy-one-get-one-free offers, store credit vouchers towards future purchases, free giveaways, and more.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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5 Reasons to Use Mannequins in a Retail Store

18465308451_a7de33b319_zDo you own or manage a retail apparel store? According to some statistics, the global retail apparel and footwear industry will reach $2 trillion by the end of 2018, attesting to its widespread growth. But with such steep competition, many new retailers struggle to succeed. The good news is that mannequins can give your store the upper-hand, cementing its place as a leading brand in its respective niche.

Mannequins Boost Sales

This alone should be reason enough to use mannequins in your store. Numerous studies have shown that retail apparel store owners who use mannequins naturally generate more sales than retailers who do not use them. How can mannequins boost sales? Well, it all goes back to the visual appeal they offer. Mannequins are more attractive and relatable than a standing rolling rack, encouraging shoppers to buy the presented garment or accessory.

Better Shopping Experience

Of course, another reason why retail apparel stores should embrace mannequins is because it promotes a better all-around shopping experience Again, this is largely attributed to the visual aesthetics offered by mannequins. Setting up mannequins in your store will enhance the decor, which subsequently improves the shopping experience for consumers. It’s a win-win scenario in which there are no losers.

Guides Shoppers to Products

A lesser-known benefit of using mannequins is their ability to guide shoppers to the appropriate clothes and products. If a shopper notices a dress draped on a mannequin, for instance, the shopper will visit the area surrounding the mannequin to find, and hopefully purchase, the dress. This principle isn’t limited strictly to dresses, however. Regardless of what your mannequins are presenting, it will help guide shoppers to the respective items, which in turn boosts sales (as we mentioned earlier).

Mannequins are Inexpensive

Think mannequins aren’t worth the cost? Think again. You can purchase some truly remarkable, lifelike mannequins without breaking the bank.

Fills Voided Areas

Does your apparel store have an empty window or corner? Allowing voided space such as this to fill your store creates negative energy in the atmosphere. Thankfully, there’s a quick and easy solution to this problem: fill those blank areas in your store with mannequins. Setting up just a couple of mannequins in empty areas will go a long ways in enhancing the decor while promoting positive energy.

If you have any questions at all about visual merchandising, please give us a call at 800.241.6897 or email us at https://melvinroos.com/contact-us/.

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